Pollos a la Brasa Mario

Restaurants · New York, NY

Business Summary

Pollos a la Brasa Mario is a diverse/local restaurant located at 83-02 37th Avenue in New York, New York. With a digital score of 23/100, there is significant opportunity to improve online visibility and attract more customers through digital channels. The moderate-high foot traffic location and diverse/local focus position it well within the competitive New York dining scene.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate-high
Parking
street parking varies
Transit Access
good - public transit accessible
Nearby Landmarks
community centerschool

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Thomas Pizza
0m
48/100
Average
Medium
Barriles Restaurante Colombiano
0m
66/100
Average
High
Jackson House Restaurant
0m
47/100
Average
Medium
Yummy's Chicken and Pizza
0m
51/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1489K-$1860K/year
Price Range$-$$
Est. Employees27
Growth Potentialmoderate

Market Analysis

Market Size~37K potential customers within 1-mile radius
Target DemographicsNew York residents, workers, and visitors seeking diverse/local dining options

Consumer Trends

sustainability and locally-sourced ingredientsgrowing demand for delivery and takeoutcontactless ordering adoption

Opportunities

  • expand delivery radius via DoorDash/UberEats
  • loyalty program to increase repeat visits
  • weekend brunch service expansion

SWOT Analysis

Strengths

Internal advantages

  • specialized Diverse/Local cuisine offering
  • convenient location at 83-02 37th Avenue
  • moderate-high foot traffic area

Weaknesses

Areas for improvement

  • no loyalty/rewards program
  • limited parking options
  • no dedicated website or outdated web presence

Opportunities

External potential

  • expand delivery radius via DoorDash/UberEats
  • loyalty program to increase repeat visits
  • weekend brunch service expansion

Threats

External risks

  • rent increases in commercial corridors
  • new restaurant openings in the area
  • economic downturn reducing dining-out spending

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile

register on major delivery platforms

set up Instagram account with food photography

Growth Strategies

1-3 months

expand menu with trending items

launch targeted social media ad campaigns

partner with food bloggers for reviews

Risks to Monitor

Ongoing vigilance

regulatory changes in food service industry

over-expansion without sufficient demand

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Diverse/Local Meal Kit Delivery

Offer DIY meal kits featuring Pollos a la Brasa Mario's signature dishes for home cooking enthusiasts in New York.

2

Virtual Diverse/Local Cooking Classes

Host online cooking classes teaching popular dishes from Pollos a la Brasa Mario's menu, building brand awareness and additional revenue.

Digital Score

23/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1489K-$1860K/year
Digital Score23/100

Contact Info

83-02 37th Avenue, Jackson Heights, NY, 11372, 11372
Most popular

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