Yummy's Chicken and Pizza

Restaurants · New York, NY

Business Summary

Yummy's Chicken and Pizza at 82-08 37th Avenue, New York, NY, 11372 operates in the heart of Jackson Heights, Queens, catering primarily to South Asian, Latino, Filipino communities. With very high on Roosevelt/74th foot traffic and access via 7/E/F/M/R at Jackson Heights-Roosevelt, the location offers solid exposure. Competition in the area is notable but manageable with strong differentiation and digital marketing.

Location & Competitors

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Neighborhood
dense commercial (Jackson Heights, Queens)
Foot Traffic
very high on Roosevelt/74th
Parking
very limited
Transit Access
7/E/F/M/R at Jackson Heights-Roosevelt
Nearby Landmarks
Diversity Plaza74th Street Indian corridorRoosevelt Ave

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Jackson House Restaurant
0m
47/100
Average
Medium
Pollos a la Brasa Mario
0m
23/100
Weak
Low
Thomas Pizza
0.16km
48/100
Average
Medium
Jahn's
0.16km
54/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$1M
Price Range$$
Est. Employees5-15
Growth Potentialmoderate — stable neighborhood with consistent demand

Market Analysis

Market SizeNYC restaurant industry $50B+; Jackson Heights has 348+ restaurants within 1 mile
Target DemographicsSouth Asian, Latino, Filipino communities

Consumer Trends

late-night dining demand rebounding in NYCcontactless payment adoption at 85%+ in NYCsustainability and locally-sourced ingredients as differentiators

Opportunities

  • underserved demand for quality Italian in Jackson Heights
  • expanding delivery radius via DoorDash/Uber Eats optimization
  • catering to nearby office workers for lunch specials

SWOT Analysis

Strengths

Internal advantages

  • strong local demand from South Asian, Latino, Filipino communities
  • access to 7/E/F/M/R at Jackson Heights-Roosevelt
  • established presence on Google Maps/Yelp

Weaknesses

Areas for improvement

  • very limited creates accessibility challenges
  • dependence on walk-in traffic over reservations
  • intense competition from Indian, Nepali, Colombian, Mexican street food

Opportunities

External potential

  • tourist traffic from Diversity Plaza
  • growing population in Jackson Heights neighborhood
  • seasonal menu innovations to drive repeat visits

Threats

External risks

  • economic downturn affecting discretionary dining spending
  • rising commercial rents in NYC
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

add online ordering through direct website to avoid delivery app commissions

launch Instagram account featuring daily specials and behind-the-scenes content

create a Google Ads campaign targeting nearby zip codes

Growth Strategies

1-3 months

partner with delivery apps for featured placement during peak hours

build email list with 2000+ subscribers through in-store sign-ups

Risks to Monitor

Ongoing vigilance

lease renewal at potentially higher rates

food supply chain disruptions affecting ingredient costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Zero-waste restaurant supplies marketplace

B2B platform connecting NYC restaurants with sustainable packaging, composting services, and surplus ingredient exchange to reduce waste and costs.

2

Italian meal kit delivery for Queens

Pre-portioned Italian meal kits with authentic recipes and ingredients, targeting busy professionals in Jackson Heights who want restaurant-quality meals at home.

Digital Score

51/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$300K-$1M
Digital Score51/100

Contact Info

82-08 37th Avenue, New York, NY, 11372, 11372

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