Barriles Restaurante Colombiano

Restaurants · New York, NY

Business Summary

Barriles Restaurante Colombiano at 83-14 37th Avenue, Jackson Heights, NY, 11372 operates in the heart of Jackson Heights, Queens, catering primarily to South Asian, Latino, Filipino communities. With very high on Roosevelt/74th foot traffic and access via 7/E/F/M/R at Jackson Heights-Roosevelt, the location offers solid exposure. Competition in the area is notable but manageable with strong differentiation and digital marketing.

Location & Competitors

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Neighborhood
dense commercial (Jackson Heights, Queens)
Foot Traffic
very high on Roosevelt/74th
Parking
very limited
Transit Access
7/E/F/M/R at Jackson Heights-Roosevelt
Nearby Landmarks
Diversity Plaza74th Street Indian corridorRoosevelt Ave

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Thomas Pizza
0m
48/100
Average
Medium
Pollos a la Brasa Mario
0m
23/100
Weak
Low
Jackson House Restaurant
0.16km
47/100
Average
Medium
Ocean Boil Restaurante Comida Del Mar
0.16km
69/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$1M
Price Range$$
Est. Employees5-15
Growth Potentialmoderate-high — delivery expansion could boost revenue 20-30%

Market Analysis

Market SizeNYC restaurant industry $50B+; Jackson Heights has 237+ restaurants within 1 mile
Target DemographicsSouth Asian, Latino, Filipino communities

Consumer Trends

third-party delivery apps commanding 15-30% commission feeslate-night dining demand rebounding in NYCgrowing interest in authentic American cuisine in Queens

Opportunities

  • expanding delivery radius via DoorDash/Uber Eats optimization
  • launching a loyalty app to retain repeat customers
  • offering cooking classes or tasting events for additional revenue

SWOT Analysis

Strengths

Internal advantages

  • access to 7/E/F/M/R at Jackson Heights-Roosevelt
  • established presence on Google Maps/Yelp
  • strong local demand from South Asian, Latino, Filipino communities

Weaknesses

Areas for improvement

  • very limited creates accessibility challenges
  • small physical footprint limits seating capacity
  • dependence on walk-in traffic over reservations

Opportunities

External potential

  • expanding delivery and catering services
  • tourist traffic from Diversity Plaza
  • social media marketing to reach younger demographics

Threats

External risks

  • economic downturn affecting discretionary dining spending
  • rising commercial rents in NYC
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

create a Google Ads campaign targeting nearby zip codes

partner with local food bloggers for reviews

add online ordering through direct website to avoid delivery app commissions

Growth Strategies

1-3 months

create seasonal tasting menus to generate press coverage

launch branded merchandise and packaged sauces/spices for retail

Risks to Monitor

Ongoing vigilance

food supply chain disruptions affecting ingredient costs

staff retention in competitive NYC labor market

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

American meal kit delivery for Queens

Pre-portioned American meal kits with authentic recipes and ingredients, targeting busy professionals in Jackson Heights who want restaurant-quality meals at home.

2

American ghost kitchen network

Multi-brand virtual kitchen operating from a single Jackson Heights location, offering 3-4 American concepts optimized for delivery platforms.

Digital Score

66/ 100
Good

Quick Stats

Competitors4
Est. Revenue$300K-$1M
Digital Score66/100

Contact Info

83-14 37th Avenue, Jackson Heights, NY, 11372, 11372
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Barriles Restaurante Colombiano stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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