The Ricky

Bars & Pubs · New York, NY

Business Summary

The Ricky is a sports-oriented bar in New York that draws crowds for live game viewing and casual dining. With multiple screens and a lively atmosphere, it serves as a neighborhood gathering spot for sports fans.

Location & Competitors

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Neighborhood
Urban/Commercial
Foot Traffic
Very High
Parking
Street parking only
Transit Access
Good - bus routes available
Nearby Landmarks
Shopping centerRestaurants

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
PHD Terrace
0m
38/100
Weak
Medium
Flûte
0m
70/100
Strong
High
The Irish Pub
0.16km
68/100
Average
High
Faces and Names
0.16km
60/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$1122K
Industry Margin23%
Entry Cost$366K

Market Analysis

Market Size$1.8B+ in NYC metro
TrendGrowing
SeasonalityPeak during summer months and holiday season; slower in January-February

Consumer Trends

Rising interest in low-ABV and non-alcoholic options alongside traditional drinks

SWOT Analysis

Strengths

Internal advantages

  • Strong community ties and local reputation
  • Unique concept differentiating from competitors

Weaknesses

Areas for improvement

  • Limited digital marketing presence
  • Narrow target demographic

Opportunities

External potential

  • Leverage social media for event promotion
  • Host private events and corporate gatherings

Threats

External risks

  • Changing liquor licensing regulations
  • Post-pandemic changes in nightlife habits

Strategic Recommendations

Quick Wins

Implement this week

Implement happy hour specials to drive weekday traffic

Launch Instagram and TikTok content strategy

Growth Strategies

1-3 months

Launch themed event nights to attract new demographics

Build email list for event announcements and promotions

Risks to Monitor

Ongoing vigilance

Over-expansion could dilute brand identity

Lease renewal terms may increase overhead significantly

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Bar Crawl App

Create an app connecting bar-goers with curated crawl routes, drink specials, and group coordination tools.

2

Virtual Mixology Classes

Host online cocktail-making workshops featuring bartenders from popular NYC establishments.

3

Non-Alcoholic Bar Concept

Open a sophisticated bar focusing exclusively on craft non-alcoholic beverages and mocktails.

Digital Score

54/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing
Digital Score54/100

Contact Info

210 West 55th Street, New York, NY, 10019, 10019
Most popular

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