PHD Terrace
Bars & Pubs · New York, NY
Business Summary
PHD Terrace is a craft cocktail bar located at 210 West 55th Street, New York, NY, 10019 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10019 zip code area. With a digital presence score of 38/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Ricky | 0m | 54/100 Average | High |
| Flûte | 0m | 70/100 Strong | High |
| McGee's Pub & Restaurant | 0.16km | 54/100 Average | High |
| The Three Monkeys | 0.16km | 28/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Established loyal customer base
- •Cozy, Instagram-worthy interior design
- •Late-night hours capture after-work and nightlife crowds
Weaknesses
Areas for improvement
- •Thin profit margins on food menu items
- •Limited seating capacity constrains peak revenue
- •High rent burden typical of NYC bar operations
Opportunities
External potential
- •Develop branded merchandise for additional revenue
- •Host private events and corporate happy hours
- •Launch a loyalty/rewards app to increase retention
Threats
External risks
- •Increasing competition from new bar openings nearby
- •Economic downturn reducing discretionary spending
- •Noise and capacity regulations from community boards
- •Regulatory changes in liquor licensing
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
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