Pasilla Mexican Grill

Restaurants · San Francisco, CA

Business Summary

Pasilla Mexican Grill is a restaurants business located at 359 Kearny Street, San Francisco, CA, 94108, situated in SF's financial district/downtown area. With very high weekday, moderate weekend foot traffic and developing digital presence (score: 50/100), the business has significant growth potential in one of America's most competitive urban markets.

Location & Competitors

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Neighborhood
Financial District/Downtown
Foot Traffic
Very high weekday, moderate weekend
Parking
Extremely limited street parking, nearby garages $8-15/hr
Transit Access
Montgomery BART station 2 blocks, Muni lines 8, 30, 45
Nearby Landmarks
Transamerica PyramidEmbarcadero CenterChinatown Gate

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Ar Har Ya
0m
29/100
Weak
Medium
Onigilly
0m
27/100
Weak
Medium
Chicken G's
0m
36/100
Weak
Medium
Momos and More
0m
42/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$500K-$1M
Price Range$$$
Est. Employees10-20
Growth PotentialHigh

Market Analysis

Market Size$3M-$8M local TAM
Target DemographicsHealth-conscious millennials and Gen Z consumers

Consumer Trends

Tourism recovery post-2024 boosting waterfront and downtown areasSF ballot measures on small business tax relief under discussionSF tech layoffs shifting spending patterns toward affordable options

Opportunities

  • Create loyalty program targeting neighborhood regulars
  • Build Instagram-worthy presentation for organic social media reach
  • Host pop-up events to build community engagement

SWOT Analysis

Strengths

Internal advantages

  • Established presence on 359 Kearny Street
  • Prime Financial District/Downtown location with very high weekday, moderate weekend foot traffic
  • Strong neighborhood reputation and word-of-mouth

Weaknesses

Areas for improvement

  • Small footprint limiting capacity during peak hours
  • Limited digital presence compared to competitors
  • SF commercial rent pressure ($75/sqft average)

Opportunities

External potential

  • Leverage proximity to tech campuses for corporate catering
  • Build Instagram-worthy presentation for organic social media reach
  • Partner with SF-based delivery apps for exclusive promotions

Threats

External risks

  • Competition from well-funded delivery-only kitchens
  • Economic downturn affecting discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram account showcasing daily specials and ambiance

Register on Yelp, DoorDash, and UberEats with professional photos

Implement text/email marketing for repeat customer engagement

Growth Strategies

1-3 months

Explore second location in complementary SF neighborhood

Build subscription/membership program for regular customers

Risks to Monitor

Ongoing vigilance

Lease expiration could bring significant rent increase

Neighborhood safety concerns affecting evening foot traffic

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Neighborhood Restaurants Discovery App

Hyperlocal app connecting SF residents with hidden gem restaurants spots in their neighborhood, featuring real-time availability and exclusive local deals.

2

SF Small Business Insurance Tech

Insurtech platform offering tailored, affordable coverage for SF small businesses in restaurants, with instant quotes and claims processing via AI.

Digital Score

50/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$500K-$1M
Digital Score50/100

Contact Info

359 Kearny Street, San Francisco, CA, 94108, 94108
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Pasilla Mexican Grill stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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