Silver Rice

Restaurants · New York, NY

Business Summary

Located at 638 Park Place, New York, NY, 11238, Silver Rice is a restaurant venue known for its flavorful offerings and warm ambiance. It serves a mix of neighborhood regulars and tourists exploring the area. Investing in digital marketing and delivery partnerships could unlock significant revenue growth.

Location & Competitors

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Neighborhood
Urban commercial district
Foot Traffic
High
Parking
Limited
Transit Access
Multiple subway lines nearby
Nearby Landmarks
Local shops and restaurantsResidential buildings

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Jenny on the Greens
0m
64/100
Average
High
Brooklyn Suya
0m
49/100
Average
Medium
J's Wong
0m
70/100
Strong
High
Domo Taco
0m
74/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1666K
Price Range$$
Est. Employees28
Growth PotentialModerate

Market Analysis

Market SizeLarge ($50B+ NYC restaurant market)
Target DemographicsLocal residents, office workers, food enthusiasts aged 25-55

Consumer Trends

Contactless paymentsFarm-to-table sourcingZero-waste kitchen practices

Opportunities

  • Open a ghost kitchen location
  • Expand delivery radius via third-party apps
  • Create a loyalty program

SWOT Analysis

Strengths

Internal advantages

  • Experienced kitchen staff
  • Distinctive ambiance
  • Authentic cuisine offerings

Weaknesses

Areas for improvement

  • Limited delivery infrastructure
  • Inconsistent review management
  • Small seating capacity

Opportunities

External potential

  • Digital marketing expansion
  • Delivery platform optimization
  • Loyalty program launch

Threats

External risks

  • Rising NYC rent costs
  • Changing consumer preferences
  • Labor shortages

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile

Set up Google Alerts for brand mentions

Set up Instagram business account with regular posts

Growth Strategies

1-3 months

Collaborate with local food bloggers

Host special tasting events

Create a branded content series on TikTok

Risks to Monitor

Ongoing vigilance

Diversify revenue streams beyond dine-in

Prepare contingency for supply chain disruptions

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Smart Restaurant Analytics Dashboard

Create a real-time analytics tool for Silver Rice tracking foot traffic patterns, peak hours, and customer sentiment from reviews to optimize staffing and promotions.

2

Hyperlocal Delivery Co-op

Form a neighborhood restaurant delivery cooperative with Silver Rice and nearby eateries, sharing delivery infrastructure to reduce third-party app commissions.

Digital Score

38/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1666K
Digital Score38/100

Contact Info

638 Park Place, New York, NY, 11238, 11238
Most popular

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