J's Wong

Restaurants · New York, NY

Business Summary

J's Wong is a fusion restaurant located at 717 Franklin Avenue, New York, NY, 11216 in Bedford-Stuyvesant, Brooklyn. Situated near Restoration Plaza, it serves the African American, Caribbean, young professionals with strong digital visibility. The moderate on Fulton/Nostrand foot traffic area and A/C at Nostrand, G at Bedford-Nostrand access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
gentrifying residential (Bedford-Stuyvesant, Brooklyn)
Foot Traffic
moderate on Fulton/Nostrand
Parking
street parking available
Transit Access
A/C at Nostrand, G at Bedford-Nostrand
Nearby Landmarks
Restoration PlazaFulton Street corridorHerbert Von King Park

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Brooklyn Suya
0m
49/100
Average
Medium
Jenny on the Greens
0m
64/100
Average
High
Silver Rice
0m
38/100
Weak
Medium
Domo Taco
0m
74/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$1M
Price Range$$
Est. Employees5-15
Growth Potentialmoderate-high — delivery expansion could boost revenue 20-30%

Market Analysis

Market SizeNYC restaurant industry $50B+; Bedford-Stuyvesant has 284+ restaurants within 1 mile
Target DemographicsAfrican American, Caribbean, young professionals

Consumer Trends

TikTok food content driving 30% of new customer discoverycontactless payment adoption at 85%+ in NYClate-night dining demand rebounding in NYC

Opportunities

  • partnering with local breweries for exclusive pairings
  • capturing foot traffic from Restoration Plaza
  • expanding delivery radius via DoorDash/Uber Eats optimization

SWOT Analysis

Strengths

Internal advantages

  • strong local demand from African American, Caribbean, young professionals
  • access to A/C at Nostrand, G at Bedford-Nostrand
  • established presence on Google Maps/Yelp

Weaknesses

Areas for improvement

  • digital presence needs optimization
  • dependence on walk-in traffic over reservations
  • small physical footprint limits seating capacity

Opportunities

External potential

  • seasonal menu innovations to drive repeat visits
  • expanding delivery and catering services
  • social media marketing to reach younger demographics

Threats

External risks

  • rising commercial rents in NYC
  • competition from established Fusion restaurants nearby
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

launch Instagram account featuring daily specials and behind-the-scenes content

add online ordering through direct website to avoid delivery app commissions

partner with local food bloggers for reviews

Growth Strategies

1-3 months

partner with delivery apps for featured placement during peak hours

build email list with 2000+ subscribers through in-store sign-ups

Risks to Monitor

Ongoing vigilance

food supply chain disruptions affecting ingredient costs

staff retention in competitive NYC labor market

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Bedford-Stuyvesant food tour platform

App-based walking food tours of Bedford-Stuyvesant's diverse restaurant scene, combining cultural history with curated tastings from local favorites.

2

AI-powered restaurant analytics for Brooklyn

SaaS platform providing real-time foot traffic predictions, competitor pricing analysis, and menu optimization for restaurants in Brooklyn.

Digital Score

70/ 100
Good

Quick Stats

Competitors4
Est. Revenue$300K-$1M
Digital Score70/100

Contact Info

717 Franklin Avenue, New York, NY, 11216, 11216
Used by 200+ businesses

What Top Competitors Already Know

See exactly how J's Wong stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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