Frangos Peri Peri

Restaurants · New York, NY

Business Summary

Frangos Peri Peri is a restaurants establishment located in the Midtown Manhattan area of New York City. With a digital score of 21/100, there is significant opportunity to improve online visibility and customer engagement through modern digital marketing strategies.

Location & Competitors

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Neighborhood
Midtown Manhattan — commercial district
Foot Traffic
Very High
Parking
Limited — rely on public transit
Transit Access
Moderate — bus routes available
Nearby Landmarks
TargetMadison Square GardenStarbucksGrand Central Terminal

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Szechuan Kitchen
0m
57/100
Average
High
Prima Pizza
0.64km
58/100
Average
High
Umi Sushi & Seafood Buffet
0.80km
69/100
Average
High
Mina's Kitchenette
0.97km
69/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$150K-400K annually
Price Range$-$$
Est. Employees3-5
Growth PotentialHigh — underserved niche

Market Analysis

Market Size$10M+ high-density market
Target DemographicsCollege students and young adults

Consumer Trends

Contactless ordering and paymentAI-powered menu optimizationGhost kitchens and virtual brands

Opportunities

  • Introduce meal prep and subscription services
  • Partner with local offices for corporate catering
  • Launch online ordering and loyalty program

SWOT Analysis

Strengths

Internal advantages

  • Affordable pricing attracts repeat customers
  • Diverse menu offerings
  • Proximity to office buildings for lunch traffic

Weaknesses

Areas for improvement

  • Limited online presence and digital marketing
  • Weak social media engagement
  • No catering services offered

Opportunities

External potential

  • Partner with local offices for corporate catering
  • Introduce meal prep and subscription services
  • Add vegan and gluten-free menu items

Threats

External risks

  • Rising commercial rent in NYC
  • Food delivery app commission fees eroding margins
  • Supply chain disruptions affecting food costs

Strategic Recommendations

Quick Wins

Implement this week

Launch a weekday lunch special

Add online ordering through website or app

Set up Instagram account with food photography

Growth Strategies

1-3 months

Introduce a ghost kitchen for delivery-only brands

Launch a meal subscription service

Create seasonal limited-time menu items

Risks to Monitor

Ongoing vigilance

Over-reliance on delivery platforms reduces margins

Health code violations could damage reputation

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Food Court App

A platform allowing customers to order from multiple nearby restaurants in a single transaction for group orders.

2

Neighborhood Food Guide

Hyper-local food discovery app featuring authentic neighborhood restaurants with video reviews from locals.

Digital Score

21/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$150K-400K annually
Digital Score21/100

Contact Info

233-16 Hillside Avenue, Queens Village, NY, 11427, 11427
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Frangos Peri Peri stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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