Hyatt Regency Times Square

Hotels · New York, NY

Business Summary

Hyatt Regency Times Square is a hotel located at 1605 Broadway, New York, NY, 10019 serving travelers and visitors in New York City. With a digital score of 80, the property maintains a solid online presence across major booking platforms. The hotel benefits from New York's year-round tourism demand and strong corporate travel market.

Location & Competitors

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Neighborhood
Upscale commercial district
Foot Traffic
High — busy Manhattan street
Parking
No on-site parking; public garages within 2 blocks
Transit Access
Excellent — multiple subway lines within 2 blocks

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
citizenM
0.16km
74/100
Strong
High
Mayfair
0.16km
58/100
Average
High
Renaissance New York Times Square Hotel
0.16km
17/100
Weak
Low
The Gallivant Times Square
0.16km
46/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$37M-$52M
Industry Margin28%
Entry Cost$8M-$28M (acquisition/renovation)

Market Analysis

Market Size$15-20 billion NYC hotel market
TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
SeasonalityPeak: Sep-Dec, Apr-Jun; Moderate: Jul-Aug; Low: Jan-Mar

Consumer Trends

Rise of experiential stays, boutique preferences, mobile-first booking, sustainability focus

SWOT Analysis

Strengths

Internal advantages

  • Prime New York City location
  • Strong year-round tourism demand
  • Brand recognition in competitive market
  • Proximity to major attractions and transit

Weaknesses

Areas for improvement

  • Aging infrastructure requiring renovation
  • Limited parking options
  • Dependence on tourism and business travel cycles

Opportunities

External potential

  • Target emerging remote-work extended stays
  • Pursue sustainability certifications
  • Expand direct booking to reduce OTA commissions

Threats

External risks

  • New hotel developments increasing supply
  • Rising real estate taxes and regulations
  • Short-term rental competition (Airbnb)

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile and TripAdvisor listings

Implement dynamic pricing strategy

Launch email remarketing campaigns for past guests

Growth Strategies

1-3 months

Add co-working spaces for digital nomads

Invest in direct booking platform to reduce OTA dependency

Partner with local experiences and restaurants

Risks to Monitor

Ongoing vigilance

Watch for new hotel developments in the area

Monitor Airbnb regulation changes in NYC

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel Experience Concierge App

A mobile app connecting Hyatt Regency Times Square guests with curated local experiences, restaurant reservations, and exclusive NYC events.

2

Pop-up Retail in Hotel Lobby

Partner with local artisans and brands to create rotating pop-up shops in Hyatt Regency Times Square's lobby, generating additional revenue and guest engagement.

3

Corporate Retreat Planning Service

Offer end-to-end corporate event and retreat planning leveraging Hyatt Regency Times Square's facilities and NYC attractions.

Digital Score

80/ 100
Excellent

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
Digital Score80/100

Contact Info

1605 Broadway, New York, NY, 10019, 10019

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