The Jeffrey
Bars & Pubs · New York, NY
Business Summary
The Jeffrey is a brewpub located at 311 East 60th Street, New York, NY, 10065 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10065 zip code area. With a digital presence score of 56/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Kelly's Sports Bar | 0m | 78/100 Strong | High |
| Vero Social | 0.16km | 59/100 Average | High |
| City Hops | 0.16km | 69/100 Average | High |
| Shaken Not Stirred | 0.16km | 60/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Experienced bartending staff with mixology expertise
- •Unique cocktail menu with seasonal rotations
- •Active social media presence with engaged followers
- •Strong local brand recognition in the neighborhood
Weaknesses
Areas for improvement
- •Seasonal revenue fluctuations
- •Limited online ordering and delivery options
- •Noise complaints from residential neighbors
Opportunities
External potential
- •Develop branded merchandise for additional revenue
- •Launch a loyalty/rewards app to increase retention
- •Collaborate with local breweries for exclusive tap takeovers
Threats
External risks
- •Noise and capacity regulations from community boards
- •Changing consumer preferences toward health-conscious options
- •Rising commercial rents in NYC neighborhoods
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
AI-generated business opportunities inspired by this analysis
VibeCheck - Real-Time Bar Atmosphere Ratings
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NightShift Staffing - On-Demand Bar Staff
Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.
BarHopper - AI-Powered Bar Discovery App
A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.
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Digital Score
Quick Stats
Contact Info
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