Shaken Not Stirred
Bars & Pubs · New York, NY
Business Summary
Shaken Not Stirred is a craft cocktail bar located at 1113 1st Avenue, New York, NY, 10065 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10065 zip code area. With a digital presence score of 60/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Treadwell Park | 0m | 71/100 Strong | High |
| Hendrickson's | 0m | 32/100 Weak | Medium |
| The Spotted Dog | 0.16km | 57/100 Average | High |
| The Jeffrey | 0.16km | 56/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Prime foot-traffic location near transit
- •Strong local brand recognition in the neighborhood
- •Strong relationships with local craft breweries
- •Active social media presence with engaged followers
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •Seasonal revenue fluctuations
- •Limited seating capacity constrains peak revenue
- •Limited online ordering and delivery options
Opportunities
External potential
- •Add brunch service to capture daytime weekend revenue
- •Launch a loyalty/rewards app to increase retention
- •Leverage TikTok and Instagram Reels for viral marketing
Threats
External risks
- •Supply chain disruptions affecting alcohol costs
- •Post-pandemic shifts in nightlife habits
- •Competition from at-home entertaining and delivery apps
- •Rising commercial rents in NYC neighborhoods
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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