Shaken Not Stirred

Bars & Pubs · New York, NY

Business Summary

Shaken Not Stirred is a craft cocktail bar located at 1113 1st Avenue, New York, NY, 10065 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10065 zip code area. With a digital presence score of 60/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Treadwell Park
0m
71/100
Strong
High
Hendrickson's
0m
32/100
Weak
Medium
The Spotted Dog
0.16km
57/100
Average
High
The Jeffrey
0.16km
56/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentSocial media-driven venue discovery among 21-35 demographicIncreasing popularity of non-alcoholic craft beverages

SWOT Analysis

Strengths

Internal advantages

  • Prime foot-traffic location near transit
  • Strong local brand recognition in the neighborhood
  • Strong relationships with local craft breweries
  • Active social media presence with engaged followers

Weaknesses

Areas for improvement

  • High rent burden typical of NYC bar operations
  • Seasonal revenue fluctuations
  • Limited seating capacity constrains peak revenue
  • Limited online ordering and delivery options

Opportunities

External potential

  • Add brunch service to capture daytime weekend revenue
  • Launch a loyalty/rewards app to increase retention
  • Leverage TikTok and Instagram Reels for viral marketing

Threats

External risks

  • Supply chain disruptions affecting alcohol costs
  • Post-pandemic shifts in nightlife habits
  • Competition from at-home entertaining and delivery apps
  • Rising commercial rents in NYC neighborhoods

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

2

SipSafe - Drink Safety Verification

Smart coaster/straw technology that detects drink tampering, addressing safety concerns in NYC nightlife venues.

Digital Score

60/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score60/100

Contact Info

1113 1st Avenue, New York, NY, 10065, 10065

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