The Expat

Bars & Pubs · New York, NY

Business Summary

The Expat is a karaoke bar located at 64 Tiemann Place, New York, NY, 10027 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10027 zip code area. With a digital presence score of 71/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Craftsman
0.16km
80/100
Strong
High
Cotton Club
0.16km
59/100
Average
High
Arts & Crafts Beer Parlor
0.97km
23/100
Weak
Low
Sugar Monk
1.13km
57/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growing demand for craft cocktails and artisanal spiritsSocial media-driven venue discovery among 21-35 demographicIncreasing popularity of non-alcoholic craft beverages

SWOT Analysis

Strengths

Internal advantages

  • Unique cocktail menu with seasonal rotations
  • Live entertainment programming draws repeat visitors
  • Prime foot-traffic location near transit

Weaknesses

Areas for improvement

  • Seasonal revenue fluctuations
  • No dedicated website or outdated web presence
  • Dependence on walk-in traffic without reservation system

Opportunities

External potential

  • Leverage TikTok and Instagram Reels for viral marketing
  • Expand into craft cocktail delivery via platforms like Drizly
  • Partner with local food trucks for pop-up events

Threats

External risks

  • Changing consumer preferences toward health-conscious options
  • Rising commercial rents in NYC neighborhoods
  • Economic downturn reducing discretionary spending
  • Noise and capacity regulations from community boards

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

2

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

Digital Score

71/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score71/100

Contact Info

64 Tiemann Place, New York, NY, 10027, 10027
Most popular

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