The Expat
Bars & Pubs · New York, NY
Business Summary
The Expat is a karaoke bar located at 64 Tiemann Place, New York, NY, 10027 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10027 zip code area. With a digital presence score of 71/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Craftsman | 0.16km | 80/100 Strong | High |
| Cotton Club | 0.16km | 59/100 Average | High |
| Arts & Crafts Beer Parlor | 0.97km | 23/100 Weak | Low |
| Sugar Monk | 1.13km | 57/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Unique cocktail menu with seasonal rotations
- •Live entertainment programming draws repeat visitors
- •Prime foot-traffic location near transit
Weaknesses
Areas for improvement
- •Seasonal revenue fluctuations
- •No dedicated website or outdated web presence
- •Dependence on walk-in traffic without reservation system
Opportunities
External potential
- •Leverage TikTok and Instagram Reels for viral marketing
- •Expand into craft cocktail delivery via platforms like Drizly
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Changing consumer preferences toward health-conscious options
- •Rising commercial rents in NYC neighborhoods
- •Economic downturn reducing discretionary spending
- •Noise and capacity regulations from community boards
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
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