The Craftsman

Bars & Pubs · New York, NY

Business Summary

The Craftsman is a lively cocktail bar located in 3155 Broadway, New York, NY, 10027. Known for DJ nights and local beers on tap, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Mixed-use residential/commercial
Foot Traffic
Moderate-High
Parking
Metered street parking
Transit Access
Excellent - major transit hub nearby
Nearby Landmarks
residential areahotel districtsubway stationpark

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Expat
0.16km
71/100
Strong
High
Cotton Club
0.32km
59/100
Average
High
Arts & Crafts Beer Parlor
0.97km
23/100
Weak
Low
Sugar Monk
1.13km
57/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$600K-$1.2M
Industry Margin8-15%
Entry Cost$250K-$500K

Market Analysis

Market Size$2.5B+ NYC bar and nightlife market
TrendStable - consistent demand for neighborhood bars
SeasonalityYear-round with peaks during holidays and events

Consumer Trends

Themed pop-up eventsDemand for craft/artisanal drinksLate-night dining integration

SWOT Analysis

Strengths

Internal advantages

  • Established brand in local community
  • Diverse drink menu
  • Experienced bar staff

Weaknesses

Areas for improvement

  • Rising ingredient costs
  • High NYC rent costs
  • Dependency on weekend revenue

Opportunities

External potential

  • Brunch/daytime service expansion
  • Expand to private events and corporate bookings
  • Develop delivery/takeout cocktail kits

Threats

External risks

  • Economic downturn impact on discretionary spending
  • New competitor openings
  • Supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Launch Instagram presence with cocktail photography

Optimize Google Business Profile with photos and updated hours

Growth Strategies

1-3 months

Create cocktail subscription boxes

Expand to private event hosting

Risks to Monitor

Ongoing vigilance

Monitor lease renewal terms closely

Track competitor pricing strategies

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Happy Hour Platform

Corporate virtual team-building events with cocktail kits shipped to participants and guided mixology.

2

Bar Analytics Platform

Data-driven insights for bar owners covering inventory, pricing optimization, and customer patterns.

3

Bar Crawl App

Curated bar crawl routes in NYC neighborhoods with exclusive deals and real-time wait times.

Digital Score

80/ 100
Excellent

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable - consistent demand for neighborhood bars
Digital Score80/100

Contact Info

3155 Broadway, New York, NY, 10027, 10027
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Craftsman stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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