PJ's

Bars & Pubs · New York, NY

Business Summary

PJ's is a speakeasy-style bar located on 189-25 Union Turnpike in Queens, known for creative mixology and seasonal menus. It serves as a social hub for locals and visitors in the vibrant NYC nightlife scene.

Location & Competitors

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Foot Traffic
High evening and weekend traffic
Parking
Limited street parking; rideshare recommended
Transit Access
Moderate - rideshare-friendly location

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Emerald Pub
1.77km
51/100
Average
Medium
Roti Corner
1.93km
46/100
Average
Medium
Island Rage
1.93km
32/100
Weak
Low
Pre Game
1.93km
42/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeNYC bar and nightlife market valued at approximately $5.8B with 2.9% annual growth

Consumer Trends

Craft cocktail movement continues to drive premium pricingNon-alcoholic and low-ABV options gaining tractionExperience-driven concepts (themed bars, pop-ups)Late-night food menus as revenue drivers

SWOT Analysis

Strengths

Internal advantages

  • •Established presence on 189-25 Union Turnpike in Queens
  • •Distinctive speakeasy-style atmosphere and brand identity
  • •Experienced bar staff and curated drink program

Weaknesses

Areas for improvement

  • •High operating costs including NYC liquor license and rent
  • •Revenue concentration in evening/weekend hours
  • •Vulnerability to seasonal and economic fluctuations

Opportunities

External potential

  • •Expand into private events and corporate bookings
  • •Launch happy hour and weekday promotions to drive off-peak traffic
  • •Develop a branded merchandise or bottle line

Threats

External risks

  • •Regulatory changes affecting liquor licensing or operating hours
  • •Competition from new bar openings in the area
  • •Rising costs of premium spirits and ingredients

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

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Digital Score

81/ 100
Excellent

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score81/100

Contact Info

189-25 Union Turnpike, Queens, NY, 11366, 11366

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