Emerald Pub
Bars & Pubs · New York, NY
Business Summary
Emerald Pub is a rooftop bar located at 183-03 Horace Harding Expressway Service Road North, Queens, NY, 11365 in the Queens area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Queens community and visitors in the 11365 zip code area. With a digital presence score of 51/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| PJ's | 1.77km | 81/100 Strong | High |
| Bluto's Bar | 2.25km | 49/100 Average | Medium |
| KTV & Sports Bar | 2.74km | 61/100 Average | Medium |
| Parson's Ale House | 2.90km | 30/100 Weak | Low |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Late-night hours capture after-work and nightlife crowds
- •Unique cocktail menu with seasonal rotations
- •Experienced bartending staff with mixology expertise
- •Prime foot-traffic location near transit
Weaknesses
Areas for improvement
- •Minimal email marketing or CRM strategy
- •High staff turnover common in hospitality sector
- •Seasonal revenue fluctuations
Opportunities
External potential
- •Leverage TikTok and Instagram Reels for viral marketing
- •Host private events and corporate happy hours
- •Add brunch service to capture daytime weekend revenue
Threats
External risks
- •Increasing competition from new bar openings nearby
- •Noise and capacity regulations from community boards
- •Rising commercial rents in NYC neighborhoods
- •Supply chain disruptions affecting alcohol costs
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
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