Lillie's

Bars & Pubs · New York, NY

Business Summary

Lillie's is a wine bar located at 13 East 17th Street, New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 71/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Flats Fix
0.16km
81/100
Strong
High
Park Bar
0.16km
48/100
Average
Medium
Old Town Bar
0.16km
30/100
Weak
Medium
Punch Bar & Grill
0.32km
18/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Social media-driven venue discovery among 21-35 demographicRise of experiential dining and drinking conceptsGrowing demand for craft cocktails and artisanal spirits

SWOT Analysis

Strengths

Internal advantages

  • Late-night hours capture after-work and nightlife crowds
  • Cozy, Instagram-worthy interior design
  • Strong local brand recognition in the neighborhood

Weaknesses

Areas for improvement

  • Minimal email marketing or CRM strategy
  • Limited online ordering and delivery options
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Partner with local food trucks for pop-up events
  • Add brunch service to capture daytime weekend revenue
  • Develop branded merchandise for additional revenue
  • Host private events and corporate happy hours

Threats

External risks

  • Economic downturn reducing discretionary spending
  • Competition from at-home entertaining and delivery apps
  • Regulatory changes in liquor licensing
  • Post-pandemic shifts in nightlife habits

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

2

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

3

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

Digital Score

71/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score71/100

Contact Info

13 East 17th Street, New York, NY

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