El Potrero Sports Bar

Bars & Pubs · New York, NY

Business Summary

El Potrero Sports Bar is a brewpub located at 46-12 Greenpoint Avenue, New York, NY, 11377 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11377 zip code area. With a digital presence score of 62/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
El Rodeo
0.16km
57/100
Average
High
McGuinness's Saloon
0.16km
27/100
Weak
Medium
Ida's Nearabout
0.32km
37/100
Weak
Medium
The Jar
0.32km
69/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Rise of experiential dining and drinking conceptsPost-pandemic preference for outdoor and well-ventilated spacesGrowing demand for craft cocktails and artisanal spirits

SWOT Analysis

Strengths

Internal advantages

  • Established loyal customer base
  • Live entertainment programming draws repeat visitors
  • Prime foot-traffic location near transit

Weaknesses

Areas for improvement

  • Limited seating capacity constrains peak revenue
  • Thin profit margins on food menu items
  • Minimal email marketing or CRM strategy
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Host private events and corporate happy hours
  • Expand into craft cocktail delivery via platforms like Drizly
  • Add brunch service to capture daytime weekend revenue
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Supply chain disruptions affecting alcohol costs
  • Rising commercial rents in NYC neighborhoods
  • Increasing competition from new bar openings nearby
  • Regulatory changes in liquor licensing

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

2

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

3

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

Digital Score

62/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score62/100

Contact Info

46-12 Greenpoint Avenue, New York, NY, 11377, 11377
Used by 200+ businesses

What Top Competitors Already Know

See exactly how El Potrero Sports Bar stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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