DBL

Bars & Pubs · New York, NY

Business Summary

DBL is a cocktail lounge located at 667 10th Avenue, New York, NY, 10036 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10036 zip code area. With a digital presence score of 58/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pocket Bar
0.16km
57/100
Average
High
Dianne & Elisabeth
0.16km
47/100
Average
Medium
Hellcat Annie's taproom
0.16km
23/100
Weak
Low
On The Rocks
0.16km
44/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Social media-driven venue discovery among 21-35 demographicRise of experiential dining and drinking conceptsPost-pandemic preference for outdoor and well-ventilated spaces

SWOT Analysis

Strengths

Internal advantages

  • Strong local brand recognition in the neighborhood
  • Live entertainment programming draws repeat visitors
  • Established loyal customer base

Weaknesses

Areas for improvement

  • Thin profit margins on food menu items
  • Dependence on walk-in traffic without reservation system
  • Limited seating capacity constrains peak revenue
  • High staff turnover common in hospitality sector

Opportunities

External potential

  • Introduce trivia nights and themed events for slow weekdays
  • Leverage TikTok and Instagram Reels for viral marketing
  • Expand into craft cocktail delivery via platforms like Drizly
  • Add brunch service to capture daytime weekend revenue

Threats

External risks

  • Economic downturn reducing discretionary spending
  • Post-pandemic shifts in nightlife habits
  • Supply chain disruptions affecting alcohol costs

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

2

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

3

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

Digital Score

58/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score58/100

Contact Info

667 10th Avenue, New York, NY, 10036, 10036
Most popular

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