DBL
Bars & Pubs · New York, NY
Business Summary
DBL is a cocktail lounge located at 667 10th Avenue, New York, NY, 10036 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10036 zip code area. With a digital presence score of 58/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Pocket Bar | 0.16km | 57/100 Average | High |
| Dianne & Elisabeth | 0.16km | 47/100 Average | Medium |
| Hellcat Annie's taproom | 0.16km | 23/100 Weak | Low |
| On The Rocks | 0.16km | 44/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong local brand recognition in the neighborhood
- •Live entertainment programming draws repeat visitors
- •Established loyal customer base
Weaknesses
Areas for improvement
- •Thin profit margins on food menu items
- •Dependence on walk-in traffic without reservation system
- •Limited seating capacity constrains peak revenue
- •High staff turnover common in hospitality sector
Opportunities
External potential
- •Introduce trivia nights and themed events for slow weekdays
- •Leverage TikTok and Instagram Reels for viral marketing
- •Expand into craft cocktail delivery via platforms like Drizly
- •Add brunch service to capture daytime weekend revenue
Threats
External risks
- •Economic downturn reducing discretionary spending
- •Post-pandemic shifts in nightlife habits
- •Supply chain disruptions affecting alcohol costs
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
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