On The Rocks

Bars & Pubs · New York, NY

Business Summary

On The Rocks is a upscale wine bar located in 696 10th Avenue, New York, NY, 10019. Known for private event space and signature drinks, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Residential neighborhood
Foot Traffic
Moderate-High
Parking
Street parking available
Transit Access
Excellent - major transit hub nearby
Nearby Landmarks
shopping districtoffice buildings

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Back Pocket Bar
0m
61/100
Average
High
Pocket Bar
0m
57/100
Average
High
As is NYC
0.16km
65/100
Average
High
1 2 3 Burger Shot Beer
0.16km
34/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$300K-$700K
Industry Margin8-15%
Entry Cost$200K-$450K

Market Analysis

Market Size$2.5B+ NYC bar and nightlife market
TrendGrowing - NYC nightlife recovery post-pandemic
SeasonalityPeak: summer (outdoor), winter holidays; Slow: January-February

Consumer Trends

Themed pop-up eventsNon-alcoholic cocktail growthExperience-driven spending

SWOT Analysis

Strengths

Internal advantages

  • Strong repeat customer base
  • Diverse drink menu
  • Experienced bar staff

Weaknesses

Areas for improvement

  • Limited seating capacity
  • Intense local competition
  • Seasonal foot traffic variation

Opportunities

External potential

  • Partnerships with local restaurants
  • Loyalty program implementation
  • Launch cocktail classes or tasting events

Threats

External risks

  • Noise complaints from residential neighbors
  • New competitor openings
  • Supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Partner with local food delivery apps

Set up email list for event promotions

Growth Strategies

1-3 months

Build partnerships with nearby hotels for guest referrals

Host weekly themed events to build community

Risks to Monitor

Ongoing vigilance

Track competitor pricing strategies

Maintain liquor license compliance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Bar Crawl App

Curated bar crawl routes in NYC neighborhoods with exclusive deals and real-time wait times.

2

Pop-Up Bar Events

Themed temporary bar experiences in unique NYC venues, rotating monthly with different concepts.

3

Bar Analytics Platform

Data-driven insights for bar owners covering inventory, pricing optimization, and customer patterns.

Digital Score

44/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing - NYC nightlife recovery post-pandemic
Digital Score44/100

Contact Info

696 10th Avenue, New York, NY, 10019, 10019
Most popular

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