American Legion Post 398
Bars & Pubs · New York, NY
Business Summary
American Legion Post 398 is a rooftop bar located at New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 31/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Cove Lounge | 0.64km | 70/100 Strong | High |
| Alibi Lounge | 0.64km | 76/100 Strong | High |
| Sugar Monk | 0.80km | 57/100 Average | Medium |
| Barawine | 1.13km | 48/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Cozy, Instagram-worthy interior design
- •Established loyal customer base
- •Late-night hours capture after-work and nightlife crowds
- •Active social media presence with engaged followers
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •Limited online ordering and delivery options
- •Seasonal revenue fluctuations
Opportunities
External potential
- •Introduce trivia nights and themed events for slow weekdays
- •Develop branded merchandise for additional revenue
- •Partner with local food trucks for pop-up events
- •Collaborate with local breweries for exclusive tap takeovers
Threats
External risks
- •Rising commercial rents in NYC neighborhoods
- •Labor shortages and rising minimum wage requirements
- •Competition from at-home entertaining and delivery apps
- •Noise and capacity regulations from community boards
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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