American Legion Post 398

Bars & Pubs · New York, NY

Business Summary

American Legion Post 398 is a rooftop bar located at New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 31/100, there is significant room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
High
Transit Access
Good - subway station within 0.5 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Cove Lounge
0.64km
70/100
Strong
High
Alibi Lounge
0.64km
76/100
Strong
High
Sugar Monk
0.80km
57/100
Average
Medium
Barawine
1.13km
48/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Rise of experiential dining and drinking conceptsSocial media-driven venue discovery among 21-35 demographicPost-pandemic preference for outdoor and well-ventilated spaces

SWOT Analysis

Strengths

Internal advantages

  • Cozy, Instagram-worthy interior design
  • Established loyal customer base
  • Late-night hours capture after-work and nightlife crowds
  • Active social media presence with engaged followers

Weaknesses

Areas for improvement

  • High rent burden typical of NYC bar operations
  • Limited online ordering and delivery options
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Introduce trivia nights and themed events for slow weekdays
  • Develop branded merchandise for additional revenue
  • Partner with local food trucks for pop-up events
  • Collaborate with local breweries for exclusive tap takeovers

Threats

External risks

  • Rising commercial rents in NYC neighborhoods
  • Labor shortages and rising minimum wage requirements
  • Competition from at-home entertaining and delivery apps
  • Noise and capacity regulations from community boards

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

2

NightShift Staffing - On-Demand Bar Staff

Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.

3

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

Digital Score

31/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score31/100

Contact Info

New York, NY
Most popular

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