Barawine

Bars & Pubs · New York, NY

Business Summary

Barawine is a tiki bar located at 27 West 120th Street, New York, NY, 10027 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10027 zip code area. With a digital presence score of 48/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Cove Lounge
0.48km
70/100
Strong
High
Sugar Monk
0.64km
57/100
Average
Medium
Maxwell’s
0.80km
53/100
Average
Medium
Harlem Tavern
0.97km
33/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentGrowing demand for craft cocktails and artisanal spiritsPost-pandemic preference for outdoor and well-ventilated spaces

SWOT Analysis

Strengths

Internal advantages

  • Experienced bartending staff with mixology expertise
  • Active social media presence with engaged followers
  • Strong relationships with local craft breweries

Weaknesses

Areas for improvement

  • Dependence on walk-in traffic without reservation system
  • Seasonal revenue fluctuations
  • Limited seating capacity constrains peak revenue
  • Thin profit margins on food menu items

Opportunities

External potential

  • Leverage TikTok and Instagram Reels for viral marketing
  • Optimize Google Business Profile for local SEO
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Changing consumer preferences toward health-conscious options
  • Noise and capacity regulations from community boards
  • Increasing competition from new bar openings nearby
  • Post-pandemic shifts in nightlife habits

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

2

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

Digital Score

48/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score48/100

Contact Info

27 West 120th Street, New York, NY, 10027, 10027
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Barawine stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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