13

Bars & Pubs · New York, NY

Business Summary

13 is a beloved dive bar in New York offering no-frills drinks at affordable prices. Its unpretentious atmosphere and character have earned it a dedicated following among locals and visitors alike.

Location & Competitors

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Neighborhood
Urban/Commercial
Foot Traffic
Very High
Parking
Limited street parking
Transit Access
Excellent - multiple subway lines nearby
Nearby Landmarks
Music venuesRestaurants

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Singlish
0.16km
57/100
Average
High
Park Bar
0.16km
48/100
Average
Medium
Reservoir
0.16km
62/100
Average
High
Flats Fix
0.32km
81/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$1197K
Industry Margin24%
Entry Cost$513K

Market Analysis

Market Size$1.8B+ in NYC metro
TrendGrowing
SeasonalityPeak during summer months and holiday season; slower in January-February

Consumer Trends

Shift toward craft and local beverages, experience-driven nightlife

SWOT Analysis

Strengths

Internal advantages

  • •Strong community ties and local reputation
  • •Loyal customer base and repeat visitors

Weaknesses

Areas for improvement

  • •Dependence on nightlife economy fluctuations
  • •Aging interior may need renovation

Opportunities

External potential

  • •Expand brunch or daytime service hours
  • •Introduce loyalty program to increase retention

Threats

External risks

  • •Changing liquor licensing regulations
  • •Shifting consumer preferences toward healthier options

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile with updated photos and hours

Implement happy hour specials to drive weekday traffic

Growth Strategies

1-3 months

Build email list for event announcements and promotions

Launch themed event nights to attract new demographics

Risks to Monitor

Ongoing vigilance

Over-expansion could dilute brand identity

Regulatory changes could impact operating hours

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Mixology Classes

Host online cocktail-making workshops featuring bartenders from popular NYC establishments.

2

Mobile Bar Catering Service

Launch a mobile cocktail bar service for events, weddings, and corporate functions in the NYC area.

3

Bar Crawl App

Create an app connecting bar-goers with curated crawl routes, drink specials, and group coordination tools.

Validate with DeepFounderExplore More Businesses

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Digital Score

71/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing
Digital Score71/100

Contact Info

New York, NY
Used by 200+ businesses

What Top Competitors Already Know

See exactly how 13 stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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