Splash
Bars & Pubs · Chicago, IL
Business Summary
Splash is a bar & pub located at 3339 North Halsted Street in Lincoln Park/Lakeview, Chicago. With a digital score of 27/100, the business has significant opportunity to improve its online presence and attract new customers through digital channels.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Sidetrack | 0m | 34/100 Weak | Medium |
| Progress Bar Chicago | 0m | 49/100 Average | Medium |
| Scarlet | 0m | 17/100 Weak | Low |
| Roscoe's Tavern & Cafe | 0m | 48/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Expand outdoor seating/patio area
- Create a signature cocktail menu
- Collaborate with local breweries for tap takeovers
SWOT Analysis
Strengths
Internal advantages
- •Neighborhood presence
- •Flexible event space
- •Diverse drink menu
Weaknesses
Areas for improvement
- •High competition density
- •Limited online presence
- •Margin pressure from rising costs
Opportunities
External potential
- •Expand outdoor seating/patio area
- •Create a signature cocktail menu
- •Collaborate with local breweries for tap takeovers
Threats
External risks
- •Economic downturn reducing discretionary spending
- •Increasing competition from new bar openings
- •Rising alcohol licensing and insurance costs
Strategic Recommendations
Quick Wins
Implement this week
Set up happy hour promotions on social media
Claim and optimize Google Business Profile with photos and hours
List on popular bar-finding apps (Untappd, BeerMenus)
Growth Strategies
1-3 months
Partner with delivery platforms for cocktail kits
Invest in interior renovation for Instagram-worthy aesthetic
Host recurring community events to build regular clientele
Risks to Monitor
Ongoing vigilance
Dependency on single revenue stream (drinks only)
Underestimating renovation or rebranding costs
Startup Ideas
AI-generated business opportunities inspired by this analysis
Pop-Up Kitchen Partnership
Rotating pop-up kitchen concept at Splash, partnering with local chefs to offer unique food pairings with drinks.
Bar Crawl App
A mobile app featuring curated bar crawl routes in Lincoln Park/Lakeview, starting at Splash with exclusive deals at partner venues.
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Digital Score
Quick Stats
Contact Info
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