Scarlet
Bars & Pubs · Chicago, IL
Business Summary
Scarlet is a bar/pub located in 3320 North Halsted Street, Chicago, IL. With a digital score of 17/100, the business is largely invisible online and missing significant customer acquisition opportunities through digital channels.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Splash | 0m | 27/100 Weak | Medium |
| Sidetrack | 0.16km | 34/100 Weak | Medium |
| Roscoe's Tavern & Cafe | 0.16km | 48/100 Average | Medium |
| Progress Bar Chicago | 0.16km | 49/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Add trivia or live music nights
- Partner with local sports teams for watch parties
SWOT Analysis
Strengths
Internal advantages
- •Quality bar food menu
- •Late-night hours advantage
- •Unique atmosphere/decor
Weaknesses
Areas for improvement
- •Inconsistent service quality
- •Limited event programming
- •Poor Google/Yelp ratings management
Opportunities
External potential
- •Private event and party bookings
- •Neighborhood development bringing new residents
- •Craft cocktail trend premiumization
Threats
External risks
- •Economic downturn reducing nightlife spending
- •Changing consumer preferences toward health/wellness
- •Competition from new trendy bars
Strategic Recommendations
Quick Wins
Implement this week
List on Yelp, TripAdvisor, and bar directories
Start Instagram account showcasing drinks and events
Growth Strategies
1-3 months
Host private events and corporate happy hours
Develop a craft cocktail program with seasonal menus
Risks to Monitor
Ongoing vigilance
Noise complaints from residential neighbors
Liability exposure from alcohol service
Startup Ideas
AI-generated business opportunities inspired by this analysis
Scarlet Event Series
Curated weekly event series at Scarlet featuring local DJs, comedians, or artists to drive midweek traffic and build community.
Chicago Bar Crawl featuring Scarlet
Organized neighborhood bar crawl experience with Scarlet as anchor stop, partnering with nearby venues for a ticketed social experience.
Similar Bars & Pubs
Explore reports for similar businesses nearby
Headquarters Beercade - River North
213 West Institute Place, Chicago, IL, 60610
Clark Street Ale House - River North
742 North Clark Street, Chicago, IL, 60654
The Whistler
2421 North Milwaukee Avenue, Chicago, IL, 60647
Big City Tap
1010 West Belmont Avenue, Chicago, IL, 60657
Glasscott's
2158 North Halsted Street, Chicago, IL, 60614
Cork Lounge
1822 West Addison Street, Chicago, IL, 60613
Digital Score
Quick Stats
Contact Info
One Report. Clear Next Steps.
Stop guessing. Get a custom growth strategy for Scarlet with revenue forecasts, market gaps, and prioritized recommendations you can act on this week.
Coming soon • Instant delivery in 5 minutes • Money-back guarantee