Matisse Tavern & Grill

Bars & Pubs · Chicago, IL

Business Summary

Matisse Tavern & Grill is a neighborhood pub located at 674 West Diversey Parkway in Chicago Neighborhood, Chicago. With a digital score of 26/100, the business has significant opportunity to improve its online presence and attract new customers through digital channels.

Location & Competitors

Loading map...
Neighborhood
urban-mixed
Foot Traffic
Moderate
Parking
Street/available
Transit Access
Fair - CTA bus access
Nearby Landmarks
Local shopsCommunity parksNeighborhood restaurants

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Century Bar
0m
56/100
Average
High
Barrel
0.32km
31/100
Weak
Medium
Duke of Perth
0.32km
38/100
Weak
Medium
Harrigan’s
0.32km
54/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1000K-$2000K
Price Range$$
Est. Employees8-20
Growth PotentialModerate

Market Analysis

Market SizeChicago bar & nightlife market (~$4.2B metro area)
Target DemographicsLocal residents and professionals aged 25-55

Consumer Trends

Community gathering spaces revivalPub quiz and trivia nightsComfort food pairing

Opportunities

  • Create a signature cocktail menu
  • Develop private event packages
  • Host themed nights to attract new demographics

SWOT Analysis

Strengths

Internal advantages

  • Community loyalty
  • Comfortable atmosphere
  • Consistent regulars

Weaknesses

Areas for improvement

  • Limited marketing reach
  • Basic drink menu
  • Aging decor

Opportunities

External potential

  • Create a signature cocktail menu
  • Develop private event packages
  • Host themed nights to attract new demographics

Threats

External risks

  • Labor shortages in hospitality
  • Changing regulations on alcohol service
  • Economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Set up happy hour promotions on social media

Encourage customer reviews on Google and Yelp

List on popular bar-finding apps (Untappd, BeerMenus)

Growth Strategies

1-3 months

Build partnerships with local businesses for cross-promotion

Partner with delivery platforms for cocktail kits

Invest in interior renovation for Instagram-worthy aesthetic

Risks to Monitor

Ongoing vigilance

Underestimating renovation or rebranding costs

Neglecting core customer base while chasing trends

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cocktail Subscription Box

Monthly craft cocktail kit subscription inspired by Matisse Tavern & Grill's signature drinks, delivered to Chicago-area customers.

2

Local Brewery Marketplace

Online marketplace connecting Chicago Neighborhood bars like Matisse Tavern & Grill with local craft breweries for exclusive tap partnerships.

Digital Score

26/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$1000K-$2000K
Digital Score26/100

Contact Info

674 West Diversey Parkway, Chicago, IL, 60614, 60614

One Report. Clear Next Steps.

Stop guessing. Get a custom growth strategy for Matisse Tavern & Grill with revenue forecasts, market gaps, and prioritized recommendations you can act on this week.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee