Duke of Perth
Bars & Pubs · Chicago, IL
Business Summary
Duke of Perth is a bar/pub located in 2913 North Clark Street, Chicago, IL, 60657. With a digital score of 38/100, the business is largely invisible online and missing significant customer acquisition opportunities through digital channels.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Jake’s Pub | 0.16km | 58/100 Average | High |
| The Century Bar | 0.16km | 56/100 Average | High |
| Avenue Tavern | 0.16km | 25/100 Weak | Medium |
| Matisse Tavern & Grill | 0.32km | 26/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Expand food menu with gastropub offerings
- Add trivia or live music nights
SWOT Analysis
Strengths
Internal advantages
- •Unique atmosphere/decor
- •Live entertainment offerings
- •Late-night hours advantage
Weaknesses
Areas for improvement
- •Poor Google/Yelp ratings management
- •Outdated interior/branding
- •Limited event programming
Opportunities
External potential
- •Growing nightlife tourism in Chicago
- •Sports season driving bar traffic
- •Neighborhood development bringing new residents
Threats
External risks
- •Competition from new trendy bars
- •Economic downturn reducing nightlife spending
- •Rising rent in gentrifying areas
Strategic Recommendations
Quick Wins
Implement this week
List on Yelp, TripAdvisor, and bar directories
Claim Google Business Profile and add photos
Growth Strategies
1-3 months
Partner with food trucks for kitchen-less food service
Expand patio/outdoor seating
Risks to Monitor
Ongoing vigilance
Over-investment in renovation without ROI analysis
Liability exposure from alcohol service
Startup Ideas
AI-generated business opportunities inspired by this analysis
Duke Event Series
Curated weekly event series at Duke of Perth featuring local DJs, comedians, or artists to drive midweek traffic and build community.
Chicago Bar Crawl featuring Duke
Organized neighborhood bar crawl experience with Duke of Perth as anchor stop, partnering with nearby venues for a ticketed social experience.
Similar Bars & Pubs
Explore reports for similar businesses nearby
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213 West Institute Place, Chicago, IL, 60610
Clark Street Ale House - River North
742 North Clark Street, Chicago, IL, 60654
The Whistler
2421 North Milwaukee Avenue, Chicago, IL, 60647
Big City Tap
1010 West Belmont Avenue, Chicago, IL, 60657
Glasscott's
2158 North Halsted Street, Chicago, IL, 60614
Cork Lounge
1822 West Addison Street, Chicago, IL, 60613
Digital Score
Quick Stats
Contact Info
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