Duke of Perth

Bars & Pubs · Chicago, IL

Business Summary

Duke of Perth is a bar/pub located in 2913 North Clark Street, Chicago, IL, 60657. With a digital score of 38/100, the business is largely invisible online and missing significant customer acquisition opportunities through digital channels.

Location & Competitors

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Neighborhood
Urban Commercial District
Foot Traffic
Very High
Parking
Limited street parking, paid garages nearby
Transit Access
Excellent - CTA L lines, multiple bus routes
Nearby Landmarks
Millennium ParkChicago TheatreMacy's State Street

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Jake’s Pub
0.16km
58/100
Average
High
The Century Bar
0.16km
56/100
Average
High
Avenue Tavern
0.16km
25/100
Weak
Medium
Matisse Tavern & Grill
0.32km
26/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$500K-$900K annually
Price Range$-$$
Est. Employees6-15
Growth PotentialModerate to High - increasing foot traffic from new developments

Market Analysis

Market Size$2.8B craft beer and gastropub segment
Target DemographicsCollege-age to young professionals 21-35

Consumer Trends

Sports viewing experiences becoming premiumCraft cocktail culture continuing to growLocal craft brewery partnerships trending

Opportunities

  • Expand food menu with gastropub offerings
  • Add trivia or live music nights

SWOT Analysis

Strengths

Internal advantages

  • Unique atmosphere/decor
  • Live entertainment offerings
  • Late-night hours advantage

Weaknesses

Areas for improvement

  • Poor Google/Yelp ratings management
  • Outdated interior/branding
  • Limited event programming

Opportunities

External potential

  • Growing nightlife tourism in Chicago
  • Sports season driving bar traffic
  • Neighborhood development bringing new residents

Threats

External risks

  • Competition from new trendy bars
  • Economic downturn reducing nightlife spending
  • Rising rent in gentrifying areas

Strategic Recommendations

Quick Wins

Implement this week

List on Yelp, TripAdvisor, and bar directories

Claim Google Business Profile and add photos

Growth Strategies

1-3 months

Partner with food trucks for kitchen-less food service

Expand patio/outdoor seating

Risks to Monitor

Ongoing vigilance

Over-investment in renovation without ROI analysis

Liability exposure from alcohol service

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Duke Event Series

Curated weekly event series at Duke of Perth featuring local DJs, comedians, or artists to drive midweek traffic and build community.

2

Chicago Bar Crawl featuring Duke

Organized neighborhood bar crawl experience with Duke of Perth as anchor stop, partnering with nearby venues for a ticketed social experience.

Digital Score

38/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$500K-$900K annually
Digital Score38/100

Contact Info

2913 North Clark Street, Chicago, IL, 60657, 60657
Most popular

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