Wings on Deck
Restaurants · Washington, DC
Business Summary
Wings on Deck is a peruvian restaurant in Washington DC's Northeast neighborhood at 6912 4th Street Northwest, Washington, DC. With a digital score of 21/100, there is significant opportunity to improve online visibility and capture more of DC's government worker dining market.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Donut Run | 0m | 67/100 Average | High |
| El Sabor a Mexico | 0.16km | 72/100 Strong | High |
| Turning Natural | 0.16km | 21/100 Weak | Low |
| Trattoria Da Lina | 0.64km | 66/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Untapped congressional catering market
- DC tourism (24M annual visitors) driving weekend traffic
- Growing Navy Yard residential population
SWOT Analysis
Strengths
Internal advantages
- •Located in Northeast - emerging urban neighborhood
- •Access to Union Station/NoMa Metro
- •Near Gallaudet University
- •Unique cuisine offering in the area
Weaknesses
Areas for improvement
- •Weak social media engagement
- •Digital presence score of 21/100 needs improvement
- •Inconsistent review management
Opportunities
External potential
- •Corporate lunch programs
- •Delivery radius expansion
- •Tourist-focused marketing partnerships
Threats
External risks
- •Labor shortage in hospitality sector
- •Supply chain disruptions affecting food costs
- •Federal government shutdown disrupting foot traffic
Strategic Recommendations
Quick Wins
Implement this week
Set up automated review response system
Optimize Yelp and TripAdvisor listings for tourist traffic
Partner with local hotels for tourist recommendation cards
Growth Strategies
1-3 months
Host ticketed chef's table experiences
Open second location in emerging Navy Yard or Wharf district
Partner with DC tourism board for visitor guides
Risks to Monitor
Ongoing vigilance
New competition from food halls and ghost kitchens
Supply chain disruptions affecting food costs
Seasonal tourism fluctuation (summer peak, winter dip)
Startup Ideas
AI-generated business opportunities inspired by this analysis
Capitol Hill Catering Marketplace
Platform connecting DC restaurants with government event planners, embassy functions, and lobbyist dinner organizers.
Metro Corridor Food Finder
App showing restaurants within 5-min walk of each Metro station, with real-time wait times and specials.
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Digital Score
Quick Stats
Contact Info
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