Tia Pepa

Restaurants · Washington, DC

Business Summary

Tia Pepa is a spanish restaurant in DC's Georgetown neighborhood. With a digital score of 70/100, well-positioned to capitalize on Georgetown's strong dining scene.

Location & Competitors

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Neighborhood
Historic commercial district
Foot Traffic
Very high - tourist and student traffic
Parking
Very limited, some garages
Transit Access
No Metro - DC Circulator bus
Nearby Landmarks
Georgetown UniversityC&O CanalM Street shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Taberna del Alabardero
0m
40/100
Weak
Medium
Shawarma District
0m
25/100
Weak
Medium
Roti
0.16km
25/100
Weak
Medium
Loeb's NY Deli
0.16km
46/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$2,735,000/year
Price Range$$
Est. Employees53
Growth PotentialModerate

Market Analysis

Market Size$2.2B DC metro restaurant market
Target DemographicsCapitol Hill staffers, lobbyists, political consultants

Consumer Trends

DC minimum wage increase to $17.50/hr impacting labor costsSocial media driven discovery (TikTok/Instagram)Local sourcing from Chesapeake Bay region

Opportunities

  • Government event catering contracts
  • DC tourism (20M+ visitors) driving weekend traffic
  • H Street corridor revival

SWOT Analysis

Strengths

Internal advantages

  • •Located in Georgetown - historic commercial district
  • •Access to No Metro - DC Circulator bus
  • •Proximity to Georgetown University
  • •Unique cuisine offering

Weaknesses

Areas for improvement

  • •Digital score 70/100 needs improvement
  • •Limited online ordering
  • •Weak social media engagement

Opportunities

External potential

  • •Government catering contracts
  • •Tourist marketing partnerships
  • •Corporate lunch programs

Threats

External risks

  • •Rising commercial rent in DC ($45-85/sqft)
  • •Labor shortage in hospitality sector
  • •Competition from food halls and ghost kitchens

Strategic Recommendations

Quick Wins

Implement this week

Partner with local hotels for tourist recommendations

Add weekday lunch specials for government workers

Launch happy hour for federal employees

Growth Strategies

1-3 months

Create loyalty app for government worker lunch crowd

Expand catering to congressional offices and embassies

Build private event space for corporate functions

Risks to Monitor

Ongoing vigilance

Rising commercial rent in DC ($45-85/sqft)

Federal government shutdown disrupting foot traffic

Labor shortage in hospitality sector

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Capitol Hill Catering Marketplace

Platform connecting DC restaurants with government event planners and embassy functions.

2

DC Gov Lunch Delivery Network

Subscription lunch delivery for federal buildings and congressional offices with pre-approved vendor status.

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Digital Score

70/ 100
Good

Quick Stats

Competitors4
Est. Revenue$2,735,000/year
Digital Score70/100

Contact Info

801 18th Street Northwest, Washington, DC, 20006-3517, 20006
+1 202-967-9128
Website
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Tia Pepa stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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