The Point DC

Restaurants · Washington, DC

Business Summary

The Point DC is a indian restaurant in Washington DC's Southwest neighborhood at 2100 2nd Street Southwest, washington, DC, 20024-5100. The restaurant has a moderate digital presence (52/100) and could benefit from targeted marketing to DC's tourist population.

Location & Competitors

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Neighborhood
Urban waterfront/Wharf district
Foot Traffic
High - The Wharf development
Parking
Garage parking, metered street
Transit Access
Waterfront Metro (Green Line)
Nearby Landmarks
The WharfArena StageDC Fish Market

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Hen Quarter
0.16km
84/100
Strong
High
Solace Outpost Navy Yard
0.97km
67/100
Average
High
Enzo's Pizza
1.13km
52/100
Average
Medium
The Salt Line
1.13km
32/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$3,492,000/year
Price Range$
Est. Employees24
Growth PotentialModerate

Market Analysis

Market Size$7.7B DC metro restaurant market
Target DemographicsYoung professionals (25-40), government workers, Georgetown University community

Consumer Trends

Craft cocktail programs as differentiatorLate-night dining demand near entertainment venuesQR code menus becoming permanent

Opportunities

  • Untapped embassy catering market
  • DC tourism (20M+ annual visitors) driving weekend traffic
  • 14th Street dining boom

SWOT Analysis

Strengths

Internal advantages

  • Located in Southwest - urban waterfront/wharf district
  • Access to Waterfront Metro (Green Line)
  • Near Arena Stage
  • Unique cuisine offering in the area

Weaknesses

Areas for improvement

  • Weak social media engagement
  • Limited online ordering capabilities
  • Digital presence score of 52/100 needs improvement

Opportunities

External potential

  • Tourist-focused marketing partnerships
  • Weekend brunch market
  • Corporate lunch programs

Threats

External risks

  • Supply chain disruptions affecting food costs
  • Labor shortage in hospitality sector
  • Seasonal tourism fluctuation (summer peak, winter dip)

Strategic Recommendations

Quick Wins

Implement this week

Add weekday lunch specials for government workers

Optimize Yelp and TripAdvisor listings for tourist traffic

Set up automated review response system

Growth Strategies

1-3 months

Develop meal prep/subscription service for busy professionals

Expand catering to congressional offices and embassies

Host ticketed chef's table experiences

Risks to Monitor

Ongoing vigilance

Parking limitations deterring suburban visitors

Rising commercial rent in DC ($45-85/sqft)

Third-party delivery platform dependency

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Capitol Hill Catering Marketplace

Platform connecting DC restaurants with government event planners, embassy functions, and lobbyist dinner organizers.

2

Embassy Row Cuisine Exchange

Pop-up dining program partnering restaurants with embassies for authentic cultural dining experiences.

Digital Score

52/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$3,492,000/year
Digital Score52/100

Contact Info

2100 2nd Street Southwest, washington, DC, 20024-5100, 20024

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