The Coupe
Restaurants · Washington, DC
Business Summary
Operating in the heart of Penn Quarter, The Coupe at 3415 11th Street Northwest, Washington, DC, 20010 specializes in burgers and comfort food. The establishment serves DC's demanding diners in a downtown hub near museums, theaters, and government buildings, competing in a market shaped by government workers, tourists, and an increasingly food-savvy residential population.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| District Taco | 0m | 51/100 Average | High |
| Founding Farmers | 0m | 26/100 Weak | Medium |
| Old Ebbitt Grill | 0m | 67/100 Average | High |
Competitive Summary
Showing 3 of 3 competitors within 5km.
Financial Estimates
Market Analysis
SWOT Analysis
Strengths
Internal advantages
- •High tourist traffic in the Penn Quarter area drives discovery
- •Strong brand recognition in the local DC market
- •Convenient location near offices and government buildings
- •Prime location with high pedestrian visibility
Weaknesses
Areas for improvement
- •Aging interior that may need renovation
- •Small seating capacity during peak hours
- •Website lacks modern UX and mobile optimization
Opportunities
External potential
- •Add online ordering with a custom-branded platform
- •Partner with local breweries or distilleries for unique pairings
- •Leverage DC's growing food tourism scene
Threats
External risks
- •Chain restaurants with larger marketing budgets entering the area
- •Food delivery app commission fees eroding margins
- •Labor shortages and minimum wage increases in DC ($17.50+)
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
AI-generated business opportunities inspired by this analysis
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Digital Score
Quick Stats
Contact Info
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