Sfoglina

Restaurants · Washington, DC

Business Summary

Sfoglina is a southern restaurant in Washington DC's Dupont neighborhood at 4445 Connecticut Avenue Northwest, Washington, DC, 20008-2302. The restaurant has a moderate digital presence (54/100) and could benefit from targeted marketing to DC's tourist population.

Location & Competitors

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Neighborhood
Dense urban/embassy row
Foot Traffic
High - mixed residential/office
Parking
Limited metered
Transit Access
Dupont Circle Metro (Red Line)
Nearby Landmarks
Embassy RowPhillips CollectionConnecticut Ave corridor

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Malabar
0m
71/100
Strong
High
Il Supremo
0.16km
72/100
Strong
High
Viet Chopsticks
0.16km
58/100
Average
High
Thai Pad
0.16km
76/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 3 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1,332,000/year
Price Range$$$
Est. Employees8
Growth PotentialModerate

Market Analysis

Market Size$7.7B DC metro restaurant market
Target DemographicsTourists, convention attendees, downtown office workers (30-55)

Consumer Trends

Local sourcing from Chesapeake Bay regionPost-pandemic outdoor dining boomFood hall competition increasing

Opportunities

  • Untapped lobbyist catering market
  • DC tourism (22M annual visitors) driving weekend traffic
  • Wharf development bringing new foot traffic

SWOT Analysis

Strengths

Internal advantages

  • Located in Dupont - dense urban/embassy row
  • Access to Dupont Circle Metro (Red Line)
  • Proximity to Embassy Row
  • Unique cuisine offering in the area

Weaknesses

Areas for improvement

  • Weak social media engagement
  • Limited online ordering capabilities
  • Digital presence score of 54/100 needs improvement

Opportunities

External potential

  • Corporate lunch programs
  • Government event catering contracts
  • Embassy/diplomatic event catering

Threats

External risks

  • New competition from food halls and ghost kitchens
  • Parking limitations deterring suburban visitors
  • Third-party delivery platform dependency

Strategic Recommendations

Quick Wins

Implement this week

Create Google Ads campaign targeting 'restaurants near [landmark]'

Optimize Google Business Profile with updated photos and hours

Optimize Yelp and TripAdvisor listings for tourist traffic

Growth Strategies

1-3 months

License signature sauces/products for retail

Partner with DC tourism board for visitor guides

Host ticketed chef's table experiences

Risks to Monitor

Ongoing vigilance

Third-party delivery platform dependency

Supply chain disruptions affecting food costs

Labor shortage in hospitality sector

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Federal Worker Meal Plan

Pre-paid monthly meal subscription for government employees with participating restaurants near federal buildings.

2

Tourist Dining Concierge App

AI-powered restaurant recommendation app for DC visitors, integrating with Smithsonian and monument tour schedules.

Digital Score

54/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1,332,000/year
Digital Score54/100

Contact Info

4445 Connecticut Avenue Northwest, Washington, DC, 20008-2302, 20008

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