Pisco y Nazca

Restaurants · Washington, DC

Business Summary

Pisco y Nazca is a turkish restaurant in Washington DC's Southeast neighborhood at 1823 L Street, Washington, DC, 20036. The restaurant has a moderate digital presence (46/100) and could benefit from targeted marketing to DC's tourist population.

Location & Competitors

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Neighborhood
Urban waterfront/Navy Yard
Foot Traffic
High - Capitol Riverfront development
Parking
Garage parking available, street limited
Transit Access
Navy Yard Metro (Green Line)
Nearby Landmarks
Nationals ParkThe YardsDC Water HQ

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Poki DC
0m
27/100
Weak
Medium
Little Sesame
0m
23/100
Weak
Low
DC Pizza
0m
26/100
Weak
Medium
Potbelly
0.16km
78/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1,103,000/year
Price Range$$$$
Est. Employees25
Growth PotentialHigh

Market Analysis

Market Size$7.5B DC metro restaurant market
Target DemographicsMillennials/Gen-Z (22-38), nightlife crowd, creative professionals

Consumer Trends

QR code menus becoming permanentThird-party delivery fees pressuring marginsPost-pandemic outdoor dining boom

Opportunities

  • Untapped embassy catering market
  • DC tourism (20M+ annual visitors) driving weekend traffic
  • H Street corridor revival

SWOT Analysis

Strengths

Internal advantages

  • Located in Southeast - urban waterfront/navy yard
  • Access to Navy Yard Metro (Green Line)
  • Near The Yards
  • Strong local following

Weaknesses

Areas for improvement

  • No loyalty/rewards program
  • Limited online ordering capabilities
  • Inconsistent review management

Opportunities

External potential

  • Embassy/diplomatic event catering
  • Corporate lunch programs
  • Weekend brunch market

Threats

External risks

  • New competition from food halls and ghost kitchens
  • Seasonal tourism fluctuation (summer peak, winter dip)
  • Rising commercial rent in DC ($45-85/sqft)

Strategic Recommendations

Quick Wins

Implement this week

Launch targeted Instagram Reels showcasing signature dishes

Launch happy hour program for after-work federal employees

Create Google Ads campaign targeting 'restaurants near [landmark]'

Growth Strategies

1-3 months

Build private event space for corporate functions

Partner with DC tourism board for visitor guides

Open second location in emerging Navy Yard or Wharf district

Risks to Monitor

Ongoing vigilance

Supply chain disruptions affecting food costs

Third-party delivery platform dependency

Federal government shutdown disrupting foot traffic

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Metro Corridor Food Finder

App showing restaurants within 5-min walk of each Metro station, with real-time wait times and specials.

2

Federal Worker Meal Plan

Pre-paid monthly meal subscription for government employees with participating restaurants near federal buildings.

Digital Score

46/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1,103,000/year
Digital Score46/100

Contact Info

1823 L Street, Washington, DC, 20036, 20036
Most popular

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