Peter's Sub Shop

Restaurants · Washington, DC

Business Summary

Peter's Sub Shop is a greek restaurant in Washington DC's Northwest neighborhood at 7603 Maple Avenue, Washington, DC. With a digital score of 26/100, there is significant opportunity to improve online visibility and capture more of DC's government worker dining market.

Location & Competitors

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Neighborhood
Mixed commercial/residential
Foot Traffic
Very high - downtown corridor
Parking
Limited, expensive garages
Transit Access
Multiple Metro stations
Nearby Landmarks
White HouseConvention CenterK Street offices

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Seoul Food D.C.
0.48km
30/100
Weak
Medium
Cielo Rojo
0.48km
56/100
Average
High
San Pancho Burritos
0.97km
49/100
Average
Medium
Red Hound Pizza
0.97km
28/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$2,234,000/year
Price Range$
Est. Employees40
Growth PotentialModerate

Market Analysis

Market Size$2.1B DC metro restaurant market
Target DemographicsMillennials/Gen-Z (22-38), nightlife crowd, creative professionals

Consumer Trends

Tourism recovery driving weekend revenueCraft cocktail programs as differentiatorLate-night dining demand near entertainment venues

Opportunities

  • Untapped lobbyist catering market
  • DC tourism (24M annual visitors) driving weekend traffic
  • Wharf development bringing new foot traffic

SWOT Analysis

Strengths

Internal advantages

  • Located in Northwest - mixed commercial/residential
  • Access to Multiple Metro stations
  • Near Convention Center
  • Strong local following

Weaknesses

Areas for improvement

  • Inconsistent review management
  • Limited online ordering capabilities
  • Digital presence score of 26/100 needs improvement

Opportunities

External potential

  • Embassy/diplomatic event catering
  • Weekend brunch market
  • Delivery radius expansion

Threats

External risks

  • Seasonal tourism fluctuation (summer peak, winter dip)
  • Rising commercial rent in DC ($45-85/sqft)
  • Federal government shutdown disrupting foot traffic

Strategic Recommendations

Quick Wins

Implement this week

Launch happy hour program for after-work federal employees

Create Google Ads campaign targeting 'restaurants near [landmark]'

Add weekday lunch specials for government workers

Growth Strategies

1-3 months

Open second location in emerging Navy Yard or Wharf district

Create loyalty app targeting repeat government worker lunch crowd

License signature sauces/products for retail

Risks to Monitor

Ongoing vigilance

Seasonal tourism fluctuation (summer peak, winter dip)

Third-party delivery platform dependency

Federal government shutdown disrupting foot traffic

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

DC Gov Lunch Delivery Network

Subscription lunch delivery specifically for federal buildings and congressional offices, navigating security protocols with pre-approved vendor status.

2

Embassy Row Cuisine Exchange

Pop-up dining program partnering restaurants with embassies for authentic cultural dining experiences.

Digital Score

26/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$2,234,000/year
Digital Score26/100

Contact Info

7603 Maple Avenue, Washington, DC

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