Nick's Pizza

Restaurants · Washington, DC

Business Summary

Nick's Pizza is a restaurant in Northwest, Washington DC, offering dining experiences at its 223 Upshur Street Northwest location. With a digital score of 46/100, the business has room to improve its online visibility and capture a larger share of DC's competitive dining scene.

Location & Competitors

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Neighborhood
urban residential/commercial
Foot Traffic
high
Parking
limited street parking
Transit Access
Metro accessible
Nearby Landmarks
Whole Foods GeorgetownGeorgetown UniversityDupont Circle shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Hitching Post Restaurant
0.16km
33/100
Weak
Medium
Cinder Neighborhood Barbeque
0.97km
41/100
Weak
Medium
Timber Pizza Company
0.97km
41/100
Weak
Medium
San Matteo
0.97km
42/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$310K-$710K annually
Price Range$
Est. Employees31
Growth Potentialhigh

Market Analysis

Market SizeDC restaurant market valued at $5.2B+
Target DemographicsDC professionals, families, and tourists aged 25-55

Consumer Trends

farm-to-table sourcingQR code digital menusplant-based menu options

Opportunities

  • Growing demand for farm-to-table sourcing in Northwest
  • Underserved dining niche near Whole Foods Georgetown

SWOT Analysis

Strengths

Internal advantages

  • Located in Northwest with high foot traffic
  • Established presence in competitive DC market
  • Authentic brand identity with growth potential

Weaknesses

Areas for improvement

  • Below-average digital presence needs improvement
  • Limited parking may deter some customers

Opportunities

External potential

  • Capitalize on farm-to-table sourcing trend
  • Expand delivery and takeout services
  • Partner with nearby Dupont Circle shops for cross-promotion

Threats

External risks

  • Intense competition from established players like Le Diplomate
  • Rising operational costs in DC metro area

Strategic Recommendations

Quick Wins

Implement this week

Partner with local delivery platforms for wider reach

Implement online reservation system

Optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Launch branded merchandise

Expand catering services to corporate clients

Risks to Monitor

Ongoing vigilance

Oversaturation of dining options in DC market

Labor shortage in hospitality sector

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Meal Prep Service

Weekly meal prep subscription leveraging Nick's Pizza's kitchen and recipes for busy DC professionals

2

Pop-Up Event Series

Monthly themed dining events at Nick's Pizza featuring guest chefs and unique culinary experiences

Digital Score

46/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$310K-$710K annually
Digital Score46/100

Contact Info

223 Upshur Street Northwest, Washington, DC, 20011, 20011

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