NaRa-Ya

Restaurants · Washington, DC

Business Summary

NaRa-Ya is a chinese restaurant in DC's Southwest neighborhood. With a digital score of 41/100, significant opportunity exists to improve online visibility and capture more of DC's dining market.

Location & Competitors

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Neighborhood
Urban waterfront/Wharf district
Foot Traffic
High - The Wharf development
Parking
Garage parking, metered street
Transit Access
Waterfront Metro (Green Line)
Nearby Landmarks
The WharfArena StageDC Fish Market

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
La Vie
0m
41/100
Weak
Medium
Mi Vida
0m
61/100
Average
High
ilili
0m
53/100
Average
High
Smores
0m
78/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$2,092,000/year
Price Range$$$
Est. Employees22
Growth PotentialStrong

Market Analysis

Market Size$7.1B DC metro restaurant market
Target DemographicsCapitol Hill staffers, lobbyists, political consultants

Consumer Trends

Local sourcing from Chesapeake Bay regionDC minimum wage increase to $17.50/hr impacting labor costsGhost kitchen delivery expansion

Opportunities

  • Government event catering contracts
  • DC tourism (20M+ visitors) driving weekend traffic
  • Wharf development foot traffic

SWOT Analysis

Strengths

Internal advantages

  • •Located in Southwest - urban waterfront/wharf district
  • •Access to Waterfront Metro (Green Line)
  • •Proximity to The Wharf
  • •Established presence

Weaknesses

Areas for improvement

  • •Digital score 41/100 needs improvement
  • •Limited online ordering
  • •Weak social media engagement

Opportunities

External potential

  • •Government catering contracts
  • •Tourist marketing partnerships
  • •Corporate lunch programs

Threats

External risks

  • •Third-party delivery platform dependency
  • •Competition from food halls and ghost kitchens
  • •Federal government shutdown disrupting foot traffic

Strategic Recommendations

Quick Wins

Implement this week

Implement online ordering to avoid delivery fees

Add weekday lunch specials for government workers

Launch targeted Instagram Reels showcasing signature dishes

Growth Strategies

1-3 months

Launch weekend brunch with bottomless drinks

Partner with DC tourism board

Host ticketed chefs table experiences

Risks to Monitor

Ongoing vigilance

Labor shortage in hospitality sector

Rising commercial rent in DC ($45-85/sqft)

Competition from food halls and ghost kitchens

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Tourist Dining Concierge App

AI restaurant recommendations for DC visitors, integrated with Smithsonian and monument tour schedules.

2

DC Food Tour Platform

Self-guided neighborhood food tour app targeting 20M+ annual DC tourists.

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Digital Score

41/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$2,092,000/year
Digital Score41/100

Contact Info

88 District Square Southwest, Washington, DC, 20024, 20024
+1 202-301-8145
Website

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