Nama

Restaurants · Washington, DC

Business Summary

Nama is a southern restaurant in DC's Northwest neighborhood. With a digital score of 77/100, well-positioned to capitalize on Northwest's strong dining scene.

Location & Competitors

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Neighborhood
Mixed commercial/residential
Foot Traffic
Very high - downtown corridor
Parking
Limited, expensive garages
Transit Access
Multiple Metro stations
Nearby Landmarks
White HouseConvention CenterK Street offices

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Alta Strada
0m
56/100
Average
High
The Little Beet
0m
39/100
Weak
Medium
Mandu
0m
37/100
Weak
Medium
Bartaco
0m
57/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$1,311,000/year
Price Range$$
Est. Employees34
Growth PotentialModerate-High

Market Analysis

Market Size$6.1B DC metro restaurant market
Target DemographicsFederal employees (25-55), affluent professionals

Consumer Trends

DC minimum wage increase to $17.50/hr impacting labor costsTourism recovery driving weekend revenuePlant-based menu items growing 23% YoY

Opportunities

  • Government event catering contracts
  • DC tourism (20M+ visitors) driving weekend traffic
  • Growing Navy Yard population

SWOT Analysis

Strengths

Internal advantages

  • Located in Northwest - mixed commercial/residential
  • Access to Multiple Metro stations
  • Proximity to White House
  • Strong local following

Weaknesses

Areas for improvement

  • Digital score 77/100 needs improvement
  • Limited online ordering
  • Weak social media engagement

Opportunities

External potential

  • Government catering contracts
  • Tourist marketing partnerships
  • Corporate lunch programs

Threats

External risks

  • Federal government shutdown disrupting foot traffic
  • Competition from food halls and ghost kitchens
  • Rising commercial rent in DC ($45-85/sqft)

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile with updated photos and hours

Add weekday lunch specials for government workers

Optimize Yelp and TripAdvisor listings

Growth Strategies

1-3 months

Create loyalty app for government worker lunch crowd

Launch weekend brunch with bottomless drinks

Expand catering to congressional offices and embassies

Risks to Monitor

Ongoing vigilance

Seasonal tourism fluctuation

Rising commercial rent in DC ($45-85/sqft)

Labor shortage in hospitality sector

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Federal Worker Meal Plan

Pre-paid monthly meal subscription for government employees with participating DC restaurants.

2

Capitol Hill Catering Marketplace

Platform connecting DC restaurants with government event planners and embassy functions.

Digital Score

77/ 100
Good

Quick Stats

Competitors4
Est. Revenue$1,311,000/year
Digital Score77/100

Contact Info

475 K Street Northwest, Washington, DC
Most popular

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