Lesly's Grill Latin American Food

Restaurants · Washington, DC

Business Summary

Lesly's Grill Latin American Food is a american restaurant in Washington DC's Dupont neighborhood at Washington, DC. With a solid digital score of 67/100, the restaurant is well-positioned to capitalize on Dupont's strong dining scene.

Location & Competitors

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Neighborhood
Dense urban/embassy row
Foot Traffic
High - mixed residential/office
Parking
Limited metered
Transit Access
Dupont Circle Metro (Red Line)
Nearby Landmarks
Embassy RowPhillips CollectionConnecticut Ave corridor

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
El Comalito Authentic Pupuseria
0.16km
62/100
Average
High
Shagga Ethiopian Cuisine
0.32km
52/100
Average
Medium
Carbon y Leña
0.32km
39/100
Weak
Medium
Banana Blossom Bistro
0.32km
34/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$1,902,000/year
Price Range$$
Est. Employees27
Growth PotentialModerate

Market Analysis

Market Size$2.3B DC metro restaurant market
Target DemographicsMillennials/Gen-Z (22-38), nightlife crowd, creative professionals

Consumer Trends

Federal workforce hybrid schedules shifting lunch traffic patternsBrunch culture driving weekend revenueCraft cocktail programs as differentiator

Opportunities

  • Untapped federal agency catering market
  • DC tourism (22M annual visitors) driving weekend traffic
  • H Street corridor revival

SWOT Analysis

Strengths

Internal advantages

  • Located in Dupont - dense urban/embassy row
  • Access to Dupont Circle Metro (Red Line)
  • Near Phillips Collection
  • Distinctive brand identity

Weaknesses

Areas for improvement

  • Limited catering menu visibility
  • Limited online ordering capabilities
  • Digital presence score of 67/100 needs improvement

Opportunities

External potential

  • Tourist-focused marketing partnerships
  • Delivery radius expansion
  • Embassy/diplomatic event catering

Threats

External risks

  • Supply chain disruptions affecting food costs
  • Seasonal tourism fluctuation (summer peak, winter dip)
  • Federal government shutdown disrupting foot traffic

Strategic Recommendations

Quick Wins

Implement this week

Optimize Yelp and TripAdvisor listings for tourist traffic

Partner with local hotels for tourist recommendation cards

Add weekday lunch specials for government workers

Growth Strategies

1-3 months

License signature sauces/products for retail

Open second location in emerging Navy Yard or Wharf district

Develop private dining program for lobbyist/political events

Risks to Monitor

Ongoing vigilance

Third-party delivery platform dependency

Parking limitations deterring suburban visitors

Labor shortage in hospitality sector

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Federal Worker Meal Plan

Pre-paid monthly meal subscription for government employees with participating restaurants near federal buildings.

2

DC Restaurant Co-op Kitchen

Shared commissary kitchen in affordable DC suburb for restaurants to prep, reducing downtown kitchen space costs.

Digital Score

67/ 100
Good

Quick Stats

Competitors4
Est. Revenue$1,902,000/year
Digital Score67/100

Contact Info

Washington, DC
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Lesly's Grill Latin American Food stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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