Khin’s Sushi

Restaurants · Washington, DC

Business Summary

Khin’s Sushi is a japanese restaurant in Washington DC's Southeast neighborhood at 202 M Street Southeast, Washington, DC, 20003. With a solid digital score of 64/100, the restaurant is well-positioned to capitalize on Southeast's tourist and local demand.

Location & Competitors

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Neighborhood
Urban waterfront/Navy Yard
Foot Traffic
High - Capitol Riverfront development
Parking
Garage parking available, street limited
Transit Access
Navy Yard Metro (Green Line)
Nearby Landmarks
Nationals ParkThe YardsDC Water HQ

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pink Taco
0.32km
58/100
Average
High
Scarlet Oak Restaurant
0.32km
48/100
Average
Medium
Hatoba
0.32km
68/100
Average
High
Él Bebe
0.32km
59/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$963,000/year
Price Range$$$
Est. Employees31
Growth PotentialStrong

Market Analysis

Market Size$5.3B DC metro restaurant market
Target DemographicsMillennials/Gen-Z (22-38), nightlife crowd, creative professionals

Consumer Trends

Craft cocktail programs as differentiatorPlant-based menu items growing 23% YoYSocial media driven discovery (TikTok/Instagram)

Opportunities

  • Untapped congressional catering market
  • DC tourism (22M annual visitors) driving weekend traffic
  • 14th Street dining boom

SWOT Analysis

Strengths

Internal advantages

  • Located in Southeast - urban waterfront/navy yard
  • Access to Navy Yard Metro (Green Line)
  • Near The Yards
  • Distinctive brand identity

Weaknesses

Areas for improvement

  • Limited catering menu visibility
  • Weak social media engagement
  • Limited online ordering capabilities

Opportunities

External potential

  • Tourist-focused marketing partnerships
  • Embassy/diplomatic event catering
  • Delivery radius expansion

Threats

External risks

  • New competition from food halls and ghost kitchens
  • Rising commercial rent in DC ($45-85/sqft)
  • Third-party delivery platform dependency

Strategic Recommendations

Quick Wins

Implement this week

Launch targeted Instagram Reels showcasing signature dishes

Optimize Yelp and TripAdvisor listings for tourist traffic

Launch happy hour program for after-work federal employees

Growth Strategies

1-3 months

Expand catering to congressional offices and embassies

Develop private dining program for lobbyist/political events

Host ticketed chef's table experiences

Risks to Monitor

Ongoing vigilance

Supply chain disruptions affecting food costs

Labor shortage in hospitality sector

Third-party delivery platform dependency

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Metro Corridor Food Finder

App showing restaurants within 5-min walk of each Metro station, with real-time wait times and specials.

2

DC Food Tour Platform

Self-guided neighborhood food tour app with restaurant partnerships, targeting the 20M+ annual DC tourists.

Digital Score

64/ 100
Good

Quick Stats

Competitors4
Est. Revenue$963,000/year
Digital Score64/100

Contact Info

202 M Street Southeast, Washington, DC, 20003, 20003

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