Calico

Name: Calico
Address: 50 Blagden Alley, Washington, DC, 20001, Washington, DC, 20001, US
Telephone: +1-202-791-0134

Restaurants · Washington, DC

Business Summary

Calico is a french restaurant in Washington DC's Penn Quarter neighborhood at 50 Blagden Alley, Washington, DC, 20001. With a digital score of 36/100, there is significant opportunity to improve online visibility and capture more of DC's young professional dining market.

Location & Competitors

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Neighborhood

Downtown entertainment district

Foot Traffic

Very high - tourists and workers

Parking

Garages only

Transit Access

Gallery Place/Archives Metro

Nearby Landmarks

Capital One ArenaSmithsonian museumsNational Mall

Competitive Landscape

Business	Distance	Digital Score	Threat Level
Tiger Fork	0m	36/100 Weak	Medium
Causa	0m	70/100 Strong	High
The Dabney	0m	46/100 Average	Medium
All Purpose	0.16km	59/100 Average	High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$2,860,000/year

Price Range$$$$

Est. Employees25

Growth PotentialModerate

Market Analysis

Market Size$3.9B DC metro restaurant market

Target DemographicsMillennials/Gen-Z (22-38), nightlife crowd, creative professionals

Consumer Trends

Local sourcing from Chesapeake Bay regionGhost kitchen delivery expansionPlant-based menu items growing 23% YoY

Opportunities

Untapped lobbyist catering market
DC tourism (22M annual visitors) driving weekend traffic
Growing Navy Yard residential population

SWOT Analysis

Strengths

Internal advantages

•Located in Penn Quarter - downtown entertainment district
•Access to Gallery Place/Archives Metro
•Near Smithsonian museums
•Unique cuisine offering in the area

Weaknesses

Areas for improvement

•No loyalty/rewards program
•Weak social media engagement
•Digital presence score of 36/100 needs improvement

Opportunities

External potential

•Tourist-focused marketing partnerships
•Delivery radius expansion
•Weekend brunch market

Threats

External risks

•New competition from food halls and ghost kitchens
•Rising commercial rent in DC ($45-85/sqft)
•Federal government shutdown disrupting foot traffic

Strategic Recommendations

Quick Wins

Implement this week

Add catering menu for government office events

Partner with local hotels for tourist recommendation cards

Add weekday lunch specials for government workers

Growth Strategies

1-3 months

Develop private dining program for lobbyist/political events

Open second location in emerging Navy Yard or Wharf district

Build private event space for corporate functions

Risks to Monitor

Ongoing vigilance

Seasonal tourism fluctuation (summer peak, winter dip)

Third-party delivery platform dependency

New competition from food halls and ghost kitchens

Startup Ideas

AI-generated business opportunities inspired by this analysis

DC Gov Lunch Delivery Network

Subscription lunch delivery specifically for federal buildings and congressional offices, navigating security protocols with pre-approved vendor status.