Aperto Restaurant

Restaurants · Washington, DC

Business Summary

Aperto Restaurant is a italian establishment located at 2013 I Street Northwest, Washington, DC, serving the Foggy Bottom community in the Washington DC metropolitan area. Known for its pasta and authentic Italian cuisine, this restaurant draws a mix of locals, commuters, and visitors exploring home to GWU and the State Department, with a transient population.

Location & Competitors

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Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
RPM Italian
0m
77/100
Strong
High
Osteria Morini
0m
22/100
Weak
Low
Il Canale
0m
26/100
Weak
Medium

Competitive Summary

Showing 3 of 3 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

SWOT Analysis

Strengths

Internal advantages

  • Proximity to GWU campus and State Department provides steady weekday traffic
  • Authentic italian cuisine that appeals to DC's internationally-minded diners
  • Competitive pricing for the DC market
  • Proximity to Metro stations ensuring accessibility
  • Historical significance adding to brand story

Weaknesses

Areas for improvement

  • Staff turnover common in DC food service
  • Website lacks modern UX and mobile optimization
  • No dedicated mobile app for loyalty or ordering

Opportunities

External potential

  • Host pop-up events or themed nights to boost weekday traffic
  • Tap into the corporate catering market for K Street offices
  • Collaborate with local influencers and food bloggers

Threats

External risks

  • Oversaturation of similar concepts in Georgetown and Dupont corridors
  • Rising commercial rents in the Washington metro area
  • Negative viral reviews on social media damaging reputation

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

25/ 100
Poor

Quick Stats

Competitors3
Est. RevenueN/A
Digital Score25/100

Contact Info

2013 I Street Northwest, Washington, DC
Most popular

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