The Scene

Bars & Pubs · Washington, DC

Business Summary

The Scene is a bars & pub establishment in Northeast DC, Washington DC, catering to the local nightlife and social scene. With moderate foot traffic and moderate, it serves as a neighborhood gathering spot with room for digital marketing improvements.

Location & Competitors

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Neighborhood
residential mixed
Foot Traffic
moderate
Parking
good street
Transit Access
moderate
Nearby Landmarks
Local retail corridorResidential neighborhoodPublic transit stop

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
DC Star
0.16km
51/100
Average
Medium
Atlas Brew Works
0.97km
62/100
Average
High
Throw Social
1.13km
47/100
Average
Medium
Kick Axe Throwing
1.13km
31/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$1573K annually
Price Range$$
Est. Employees17
Growth Potentialhigh

Market Analysis

Market Size$5M local bar/nightlife market
Target DemographicsYoung professionals 25-45, after-work crowd, weekend nightlife seekers

Consumer Trends

Craft cocktail renaissanceNon-alcoholic options growingExperience-driven nightlife

Opportunities

  • Happy hour promotions
  • Live entertainment nights
  • Private event hosting

SWOT Analysis

Strengths

Internal advantages

  • •Nightlife destination appeal
  • •Strong Northeast DC location
  • •Social atmosphere

Weaknesses

Areas for improvement

  • •Limited daytime revenue
  • •High liquor license costs
  • •Staff retention challenges

Opportunities

External potential

  • •Happy hour promotions
  • •Live entertainment nights
  • •Private event hosting

Threats

External risks

  • •Noise ordinance enforcement
  • •Economic downturn reducing discretionary spending
  • •Regulatory changes on alcohol

Strategic Recommendations

Quick Wins

Implement this week

Social media event promotion

Google Maps optimization

Happy hour email marketing

Growth Strategies

1-3 months

Cocktail class experiences

Brunch service addition

Private event/party hosting

Risks to Monitor

Ongoing vigilance

Liability concerns

Neighborhood gentrification pressure

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Northeast DC Bar Crawl App

Mobile app organizing themed bar crawls in Northeast DC featuring The Scene as a key stop with exclusive drink deals.

2

Cocktail Kit Delivery

Deliver The Scene's signature cocktail kits with pre-measured ingredients and instructions to DC residents for at-home experiences.

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Digital Score

49/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1573K annually
Digital Score49/100

Contact Info

2221 Adams Place Northeast, Washington, DC, 20018-3600, 20018
+1 202-526-6443
Website

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