The Fireplace

Bars & Pubs · Washington, DC

Business Summary

The Fireplace is a bars & pub establishment in Northwest DC, Washington DC, catering to the local nightlife and social scene. With moderate-high foot traffic and good, it serves as a neighborhood gathering spot with room for digital marketing improvements.

Location & Competitors

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Neighborhood
mixed urban
Foot Traffic
moderate-high
Parking
varies
Transit Access
good
Nearby Landmarks
Local retail corridorResidential neighborhoodPublic transit stop

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Duffy's Irish Pub
0m
42/100
Weak
Medium
The Bier Baron Tavern
0m
75/100
Strong
High
Step-Childe Harold
0.48km
65/100
Average
High
Gazuza
0.48km
49/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Est. Revenue$1542K annually
Price Range$$
Est. Employees27
Growth Potentialhigh

Market Analysis

Market Size$9M local bar/nightlife market
Target DemographicsYoung professionals 25-45, after-work crowd, weekend nightlife seekers

Consumer Trends

Craft cocktail renaissanceNon-alcoholic options growingExperience-driven nightlife

Opportunities

  • Happy hour promotions
  • Live entertainment nights
  • Private event hosting

SWOT Analysis

Strengths

Internal advantages

  • •Nightlife destination appeal
  • •Strong Northwest DC location
  • •Social atmosphere

Weaknesses

Areas for improvement

  • •Staff retention challenges
  • •High liquor license costs
  • •Late-night noise complaints

Opportunities

External potential

  • •Happy hour promotions
  • •Live entertainment nights
  • •Private event hosting

Threats

External risks

  • •New competitor openings
  • •Noise ordinance enforcement
  • •Economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Social media event promotion

Google Maps optimization

Happy hour email marketing

Growth Strategies

1-3 months

Brunch service addition

Trivia/game nights

Private event/party hosting

Risks to Monitor

Ongoing vigilance

Liquor license renewal risks

Liability concerns

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Northwest DC Bar Crawl App

Mobile app organizing themed bar crawls in Northwest DC featuring The Fireplace as a key stop with exclusive drink deals.

2

Cocktail Kit Delivery

Deliver The Fireplace's signature cocktail kits with pre-measured ingredients and instructions to DC residents for at-home experiences.

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Digital Score

68/ 100
Good

Quick Stats

Competitors4
Est. Revenue$1542K annually
Digital Score68/100

Contact Info

2161 P Street Northwest, Washington, DC, 20037, 20037
+1 202-293-1293
Website
Most popular

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