Teriyaki & Pho

Restaurants · Seattle, WA

Business Summary

Teriyaki & Pho is a vietnamese restaurant located in Seattle's Bitter Lake/Broadview neighborhood at 13027 Aurora Avenue North. Serving the area's families, diverse residents, commuters demographic, it operates in a moderately competitive market with moderate foot traffic and moderate transit access.

Location & Competitors

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Neighborhood
suburban/residential
Foot Traffic
low
Parking
good
Transit Access
moderate - RapidRide E on Aurora
Nearby Landmarks
Bitter Lake Community CenterAurora retail strip

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Burger King
0m
50/100
Average
Medium
ONMI
0m
33/100
Weak
Medium
Hong Kong Dim Sum
0.16km
51/100
Average
Medium
Spicy Style of Sichuan
0.16km
31/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K-$900K
Price Range$$
Est. Employees7-13
Growth Potential4-6%

Market Analysis

Market SizeSeattle metro restaurant market ~$7.5B annually; Bitter Lake/Broadview captures significant local dining spend from families, diverse residents, commuters
Target Demographicsfamilies, diverse residents, commuters

Consumer Trends

ghost kitchens and delivery-first models growing post-pandemicdemand for sustainable and locally-sourced ingredientsvietnamese cuisine popularity rising in Pacific Northwest

Opportunities

  • underserved vietnamese demand in Bitter Lake/Broadview area
  • corporate catering to nearby tech companies
  • pop-up and food truck events at Seattle farmers markets

SWOT Analysis

Strengths

Internal advantages

  • healthy, flavorful cuisine trending with health-conscious Seattleites
  • strong pho culture in Pacific Northwest
  • located in Bitter Lake/Broadview with families, diverse residents, commuters customer base

Weaknesses

Areas for improvement

  • parking is good in Bitter Lake/Broadview
  • Seattle's seasonal rain may reduce walk-in traffic Oct-Apr
  • high competition in the vietnamese segment

Opportunities

External potential

  • partner with Seattle food delivery platforms (DoorDash, Uber Eats) for rainy-day orders
  • leverage Bitter Lake/Broadview's quiet, affordable, evolving atmosphere for social media marketing
  • create Seattle-themed menu items (Rainier cherry desserts, Dungeness crab specials)

Threats

External risks

  • rising commercial rents in Seattle neighborhoods
  • labor shortage in Seattle restaurant industry
  • increasing food costs and supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile with updated photos and hours

set up Instagram account showcasing dishes with Seattle backdrop aesthetics

partner with Bitter Lake/Broadview community events for local visibility

Growth Strategies

1-3 months

develop a loyalty program targeting repeat customers from nearby workplaces

explore catering to Bitter Lake/Broadview tech offices and events

launch seasonal menu tied to Pacific Northwest ingredients (wild salmon, chanterelles, Walla Walla onions)

Risks to Monitor

Ongoing vigilance

over-expansion before establishing strong local following

dependency on delivery apps with high commission rates (25-30%)

ignoring Seattle's dietary trends (plant-based, gluten-free options)

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Vietnamese Meal Kit Delivery for Bitter Lake/Broadview

Pre-portioned vietnamese meal kits delivered to Bitter Lake/Broadview residents, leveraging Seattle's rainy days when people prefer cooking at home but want restaurant quality.

2

Bitter Lake/Broadview Food Tour App

A curated food tour app highlighting Bitter Lake/Broadview's diverse restaurant scene, with walking routes optimized for Seattle's covered walkways and rain-friendly stops.

Digital Score

36/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$400K-$900K
Digital Score36/100

Contact Info

13027 Aurora Avenue North, Seattle, WA, 98133

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