Paseo

Restaurants · Seattle, WA

Business Summary

Paseo is a caribbean/cuban restaurant located at 4225 Fremont Avenue North, Seattle, WA, 98103, serving the Fremont neighborhood of Seattle. Situated in Seattle's self-proclaimed 'Center of the Universe,' an artsy and quirky neighborhood with public sculptures, indie shops, and a strong community vibe, the establishment competes in a highly competitive local dining market. With a digital presence score of 44/100, there are significant opportunities to improve online visibility, streamline digital ordering, and engage the local community through targeted marketing initiatives.

Location & Competitors

Loading map...
Foot Traffic
moderate
Parking
limited street parking
Transit Access
well-served by Metro bus routes

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pam's Kitchen
0m
50/100
Average
Medium
Island Soul
0m
56/100
Average
High
Un Bien
0m
49/100
Average
Medium

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe Seattle metropolitan restaurant market is valued at approximately $3.1B annually
Target DemographicsUrban professionals, Fremont residents, food enthusiasts, and Seattle visitors seeking authentic caribbean/cuban dining experiences

Consumer Trends

Community-focused dining with neighborhood loyalty programsTech-forward ordering through QR menus and mobile appsIncreased interest in locally-sourced and sustainable ingredients

SWOT Analysis

Strengths

Internal advantages

  • Strategic location at 4225 Fremont Avenue North, Seattle, WA, 98103 with neighborhood foot traffic
  • Strong potential for word-of-mouth in a tight-knit community
  • Positioned in Fremont, one of Seattle's most sought-after dining destinations

Weaknesses

Areas for improvement

  • No apparent loyalty program to drive repeat visits
  • High competition in Fremont's dense restaurant landscape
  • Limited online reviews reduce trust signals for new customers

Opportunities

External potential

  • Leveraging Fremont's community events and festivals for brand visibility
  • Implementing a digital loyalty program to increase repeat customer rate
  • Growing demand for caribbean/cuban cuisine in the Seattle market

Threats

External risks

  • Rising food and labor costs in the Seattle market squeezing margins
  • Intense competition from established caribbean/cuban restaurants in Fremont
  • Seasonal fluctuation in foot traffic during Seattle's rainy months

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

44/ 100
Fair

Quick Stats

Competitors3
Est. RevenueN/A
Digital Score44/100

Contact Info

4225 Fremont Avenue North, Seattle, WA, 98103, 98103
Most popular

Unlock Full Analysis

Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for Paseo — financials, competitors, and a step-by-step action plan.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee