MacLeod's Fish & Chips
Restaurants · Seattle, WA
Business Summary
MacLeod's Fish & Chips is a seafood restaurant located in Seattle's Ballard neighborhood at 5206 Ballard Avenue Northwest. Serving the area's young professionals, Scandinavian heritage, tech workers, brewpub crowd demographic, it operates in a competitive market with strong foot traffic and good transit access.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Spoonfull Thai Kitchen | 0m | 38/100 Weak | Medium |
| Stoneburner | 0m | 26/100 Weak | Medium |
| Ballard Pizza Company - Ballard | 0m | 77/100 Strong | High |
| Percy's and Co. | 0.16km | 66/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- underserved seafood demand in Ballard area
- corporate catering to nearby tech companies
- pop-up and food truck events at Seattle farmers markets
SWOT Analysis
Strengths
Internal advantages
- •Seattle's identity as seafood capital provides natural demand
- •fresh Pacific Northwest sourcing story
- •located in Ballard with young professionals, Scandinavian heritage, tech workers, brewpub crowd customer base
Weaknesses
Areas for improvement
- •parking is limited in Ballard
- •Seattle's seasonal rain may reduce walk-in traffic Oct-Apr
- •high competition in the seafood segment
Opportunities
External potential
- •partner with Seattle food delivery platforms (DoorDash, Uber Eats) for rainy-day orders
- •leverage Ballard's hip, craft beer scene, maritime heritage atmosphere for social media marketing
- •create Seattle-themed menu items (Rainier cherry desserts, Dungeness crab specials)
Threats
External risks
- •rising commercial rents in Seattle neighborhoods
- •labor shortage in Seattle restaurant industry
- •increasing food costs and supply chain disruptions
Strategic Recommendations
Quick Wins
Implement this week
claim and optimize Google Business Profile with updated photos and hours
set up Instagram account showcasing dishes with Seattle backdrop aesthetics
partner with Ballard community events for local visibility
Growth Strategies
1-3 months
develop a loyalty program targeting repeat customers from nearby workplaces
explore catering to Ballard tech offices and events
launch seasonal menu tied to Pacific Northwest ingredients (wild salmon, chanterelles, Walla Walla onions)
Risks to Monitor
Ongoing vigilance
over-expansion before establishing strong local following
dependency on delivery apps with high commission rates (25-30%)
ignoring Seattle's dietary trends (plant-based, gluten-free options)
Startup Ideas
AI-generated business opportunities inspired by this analysis
Seafood Meal Kit Delivery for Ballard
Pre-portioned seafood meal kits delivered to Ballard residents, leveraging Seattle's rainy days when people prefer cooking at home but want restaurant quality.
Ballard Food Tour App
A curated food tour app highlighting Ballard's diverse restaurant scene, with walking routes optimized for Seattle's covered walkways and rain-friendly stops.
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Digital Score
Quick Stats
Contact Info
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