Folio

Beauty & Spas · Seattle, WA

Business Summary

Folio is a beauty & personal care located at 267 Northeast 45th Street, Seattle, WA, 98105, in Seattle's Central Seattle neighborhood. Operating within the beauty and personal care sector, this business serves mixed residential in an area with moderate foot traffic. With a digital presence score of 41/100, there is substantial room for improvement in online visibility, booking systems, and client retention strategies.

Location & Competitors

Loading map...
Foot Traffic
moderate
Parking
metered street parking
Transit Access
accessible by multiple bus lines

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Sephora
0.48km
39/100
Weak
Medium
Ulta Beauty
2.25km
55/100
Average
Medium
The Creme Shop
2.90km
45/100
Average
Low

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe Seattle beauty and personal care market exceeds $1.2 billion annually. Beauty & Personal Care services represent a growing and specialized segment within the metro area.
SeasonalityBusiest during prom/graduation season and holidays; summer brings lighter traffic but higher-ticket services

Consumer Trends

demand for gender-neutral and inclusive salon experiencesrise of self-care and wellness-focused servicesincreasing demand for online booking and contactless payments

SWOT Analysis

Strengths

Internal advantages

  • Established presence in Central Seattle with neighborhood recognition
  • Located in area with moderate foot traffic patterns
  • Personal touch and individualized service that chains cannot match

Weaknesses

Areas for improvement

  • Website may lack mobile optimization and service descriptions
  • Limited online review presence on Google and Yelp
  • Minimal social media engagement and visual content strategy

Opportunities

External potential

  • Optimize Google Business Profile with photos, services, and booking link
  • Launch a loyalty/membership program for recurring revenue
  • Implement online booking system (Vagaro, Fresha, Square Appointments)
  • Add retail product sales (haircare, skincare) for additional revenue stream

Threats

External risks

  • Seattle's high minimum wage ($20.76/hr) increases labor costs significantly
  • Economic downturns leading clients to reduce discretionary beauty spending
  • Mobile and at-home beauty services disrupting traditional salon model

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

41/ 100
Fair

Quick Stats

Competitors3
Est. RevenueN/A
Digital Score41/100

Contact Info

267 Northeast 45th Street, Seattle, WA, 98105, 98105
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Folio stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee