Roam

Bars & Pubs · Seattle, WA

Business Summary

Roam is a bars & pub establishment in Ballard, Seattle, offering drinks and social experiences to the local nightlife scene. Scoring 29/100 on digital presence, there is substantial room to boost discoverability through event listings, review management, and social media content. Located in a mixed residential/commercial area with high foot traffic, Roam is well-positioned to capture both regular patrons and new visitors.

Location & Competitors

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Neighborhood
mixed residential/commercial
Foot Traffic
high
Parking
moderate street parking
Transit Access
good - bus lines, future light rail
Nearby Landmarks
Ballard LocksBallard Ave NW shopsFarmers Market

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Little Beast
0m
50/100
Average
Medium
Bad Albert's Tap & Grill
0m
44/100
Weak
Medium
Mox Boarding House
0.16km
66/100
Average
High
Conor Byrne
0.16km
57/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$350K-$700K annually
Price Range$$
Est. Employees8-20
Growth Potentialmoderate - competitive nightlife scene

Market Analysis

Market Size$3M-$5.5M craft beverage segment
Target Demographicscraft beer/cocktail aficionados 25-45, after-work crowds

Consumer Trends

local/hyper-local spiritslow-ABV and NA optionslate-night food options

Opportunities

  • launch happy hour specials
  • create signature cocktail program
  • add brunch/daytime service

SWOT Analysis

Strengths

Internal advantages

  • experienced bartending staff
  • loyal regular clientele
  • quality food pairings

Weaknesses

Areas for improvement

  • limited daytime revenue
  • parking challenges
  • weak online/social presence

Opportunities

External potential

  • expand outdoor seating
  • create private event packages
  • partner with food trucks

Threats

External risks

  • changing nightlife habits post-pandemic
  • economic downturn impact on nightlife spending
  • increased competition in the area

Strategic Recommendations

Quick Wins

Implement this week

introduce happy hour specials 3-6pm weekdays

partner with local food vendors for pop-ups

launch weekly themed nights (trivia, karaoke)

Growth Strategies

1-3 months

create a craft cocktail subscription box

add brunch or daytime service

Risks to Monitor

Ongoing vigilance

market saturation in craft cocktail space

over-investment in renovation without ROI

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

'Roam' Zero-Proof Bar Concept

Spin off a non-alcoholic cocktail bar inspired by Roam's craft approach, targeting the growing sober-curious market in Seattle.

2

'Roam' Pop-Up Bar Experience

Bring Roam's unique bar concept to corporate events, weddings, and festivals as a mobile pop-up cocktail bar.

Digital Score

29/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$350K-$700K annually
Digital Score29/100

Contact Info

5105 Ballard Avenue Northwest, Seattle, WA, 98107, 98107
Most popular

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