The Detour
Restaurants · San Francisco, CA
Business Summary
The Detour is a restaurants business located at 2200 Market Street, San Francisco, CA, 94114, situated in SF's soma/south of market mixed commercial area. With moderate, office workers and residents foot traffic and developing digital presence (score: 40/100), the business has steady local market position in one of America's most competitive urban markets.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Tara Indian Cuisine | 0m | 44/100 Weak | Medium |
| Willkommen | 0.16km | 53/100 Average | High |
| Santeria | 0.16km | 47/100 Average | Medium |
| Sushi Time | 0.16km | 37/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Leverage proximity to tech campuses for corporate catering
- Collaborate with local food bloggers and influencers
- Create loyalty program targeting neighborhood regulars
SWOT Analysis
Strengths
Internal advantages
- •Established presence on 2200 Market Street
- •Authentic concept appealing to diverse SF demographics
- •Prime SoMa/South of Market mixed commercial location with moderate, office workers and residents foot traffic
Weaknesses
Areas for improvement
- •Limited digital presence compared to competitors
- •SF commercial rent pressure ($65/sqft average)
- •High labor costs in SF market ($18.67 min wage)
Opportunities
External potential
- •Collaborate with local food bloggers and influencers
- •Build Instagram-worthy presentation for organic social media reach
- •Offer late-night service for underserved after-hours demand
Threats
External risks
- •Rising SF commercial rents threatening lease renewal
- •Economic downturn affecting discretionary spending
Strategic Recommendations
Quick Wins
Implement this week
Add QR code menu to reduce print costs and update easily
Implement text/email marketing for repeat customer engagement
Set up Instagram account showcasing daily specials and ambiance
Growth Strategies
1-3 months
Develop catering program targeting nearby SF offices and events
Explore second location in complementary SF neighborhood
Risks to Monitor
Ongoing vigilance
SF regulatory changes (permits, health codes) adding compliance costs
Lease expiration could bring significant rent increase
Startup Ideas
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Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how The Detour stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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