Tarragon Cafe

Restaurants · San Francisco, CA

Business Summary

Tarragon Cafe is a restaurants business located at 200 Fillmore Street, San Francisco, CA, situated in SF's western addition/fillmore corridor area. With moderate to high foot traffic and strong digital presence (score: 68/100), the business has steady local market position in one of America's most competitive urban markets.

Location & Competitors

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Neighborhood
Western Addition/Fillmore corridor
Foot Traffic
Moderate to high
Parking
Street parking available
Transit Access
Muni 22, 38
Nearby Landmarks
Fillmore Jazz DistrictJapan Center

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Le Cafe du Soleil
0m
38/100
Weak
Medium
Indian Oven
0m
41/100
Weak
Medium
Estela's Fresh Sandwiches
0m
58/100
Average
High
Jules
0m
56/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$150K-$300K
Price Range$
Est. Employees2-5
Growth PotentialVery High

Market Analysis

Market Size$10M-$20M neighborhood TAM
Target DemographicsHealth-conscious millennials and Gen Z consumers

Consumer Trends

Plant-based and health-conscious menu items growing 20%+ YoYSF tech layoffs shifting spending patterns toward affordable optionsRising commercial rents ($65-85/sqft) pressuring margins

Opportunities

  • Offer late-night service for underserved after-hours demand
  • Create loyalty program targeting neighborhood regulars
  • Expand into meal prep/subscription for remote workers

SWOT Analysis

Strengths

Internal advantages

  • Prime Western Addition/Fillmore corridor location with moderate to high foot traffic
  • Established presence on 200 Fillmore Street
  • Strong neighborhood reputation and word-of-mouth

Weaknesses

Areas for improvement

  • SF commercial rent pressure ($65/sqft average)
  • Small footprint limiting capacity during peak hours
  • Limited digital presence compared to competitors

Opportunities

External potential

  • Tap into SF tourist traffic with curated local experiences
  • Collaborate with local food bloggers and influencers
  • Host pop-up events to build community engagement

Threats

External risks

  • Potential labor shortages in SF service industry
  • Competition from well-funded delivery-only kitchens

Strategic Recommendations

Quick Wins

Implement this week

Add QR code menu to reduce print costs and update easily

Implement text/email marketing for repeat customer engagement

Claim and optimize Google Business Profile with photos and hours

Growth Strategies

1-3 months

Launch branded merchandise for loyal customer base

Partner with local breweries/wineries for exclusive offerings

Risks to Monitor

Ongoing vigilance

Neighborhood safety concerns affecting evening foot traffic

SF regulatory changes (permits, health codes) adding compliance costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

SF Small Business Insurance Tech

Insurtech platform offering tailored, affordable coverage for SF small businesses in restaurants, with instant quotes and claims processing via AI.

2

Restaurants Analytics Platform

AI-powered analytics tool helping SF restaurants businesses optimize pricing, staffing, and inventory based on neighborhood foot traffic patterns and local events data.

Digital Score

68/ 100
Good

Quick Stats

Competitors4
Est. Revenue$150K-$300K
Digital Score68/100

Contact Info

200 Fillmore Street, San Francisco, CA

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